Multi-camera video

Multi-camera Video Shoot Basics: Match It Up

admin Digital Content, Digital Media, Integration, post-production, Video, Videography Leave a Comment

In a world where anyone with a smartphone has a camera, and 64% of US adults own a smartphone, videos are now more readily available than ever. In the multimedia production industry, it’s now more important than ever to create videos that stand out. If you are not operating a large-scale production company, a few pieces of equipment may be …

Audio Recording and Streaming: 2016 GALA Festival

admin Audio, Digital Content, Integration, Media Leave a Comment

This week, Lynx produced all of the audio recordings and streaming for the webcast of the 2016 GALA Chorus Festival. Our partners at StreamTek Productions produced the video capture and video stream for the event. These came from a variety of performances and interviews throughout the 5 days of the festival. Our task is to take the audio from multiple sources in each venue …

video production

Video Production: 3 Simple Location Lighting Tricks

admin Digital Production, Media, production, Video, Video Production, Videography Leave a Comment

I had the pleasure to produce a recent video shoot for a client working in the memory care sector of the healthcare industry. Her model employs customized playlists tailored to the tastes of memory care clients. Our role was to use high-quality video production and audio engineering techniques to capture moments with these clients and interviews with their families. These clips …

Shorter Promotional Video

You Need a Shorter Promotional Video. Here’s How.

admin Branding, Digital Content, Integration, Media, Promotional Video, Video Leave a Comment

You may have the best product or company this side of the Rio Grande, but come on, do you really need 15 minutes to convey that? Maybe, but what if you don’t need to say everything you think you should say in order to effectively reach your audience? What if less is indeed more when it comes to video marketing? …

Integrated Video Marketing

Video Marketing: Why Video Guys Should Care About Integration

admin Digital Content, Integrated Marketing, Integration, Media, Video Leave a Comment

It’s 2016, and I still hear people say things like “oh yeah, all we need is a good video and we’ll start getting seen.” Unfortunately, although content remains king, there is more to the kingdom than the throne. At this point in YouTube, even cat videos are competing with cat videos for attention. That’s why “video guys” can’t cut it …

Lynx Looks Forward To Digital Media Boom in 2016

admin Audio, Audio Production, brand video, Branding, Creative Content, Digital Media, production Leave a Comment

We are already into the second month of 2016, and we are excited to be expanding and planning on more work for the year in the world of digital media. I frequently share work we have already done for clients, which I’m quite proud of.  What I haven’t shared much of is where we plan to go and grow as …

Video Content

Create Video Content That is Compelling, Not Fluffy

admin Branding, Digital Content, Media, Video Leave a Comment

I love conversations that focus on creating new, creative content. It’s exciting to brainstorm new ideas, but the temptation to try every new idea that comes up can be distracting, for both you and your viewers. Today I want to look at what to consider when creating compelling video content. My background is in music performance and concert audio engineering, all …

Creating Promotional Video That WORKS

admin Audio, Digital Content, Media, Solutions, Video, Video Marketing Leave a Comment

We recently finished creating a promotional video for the Denver, Colorado branch of Social Venture Partners. Executive Director Pat Landrum brought Lynx in to create video content for both their 2015 “Art of Philanthropy” event and for their website. Landrum was elated with the final videos, which combined content we had captured, brand graphics, and archival photos.  Today I’m going …

How Do I Make My Video Marketing More Effective?

admin blog, Business, Media, Video Leave a Comment

The pursuit of YouTube as a hub of customer interaction is a mixed bag of effectiveness. It is one of the various ways that we at Lynx reach out to the public, but we are clear we can’t hang our hat on that alone. That said, video remains at the top of the digital content food chain. The most pertinent question in …