Content creation

Content Creation Inspiration: Where’d You Get That Idea?

admin Digital Content, Integrated Marketing, Video Production Leave a Comment

Brands have produced some monstrously creative videos over the last several years. But what makes a video creative? What imbues a video with a story, heart, connection, interest, and engagement? What makes a viewer swoon, even a little? Today we’re going to look at the earliest stages of content creation – inspiration. What inspired this inspiration? I had been sifting …

Audio quality

Audio Quality Matters More In Video Than Video Quality

admin Audio, Audio Production, Digital Content, production Leave a Comment

 Not gonna lie: he said it first. Audio quality is more important than video picture quality. Audio is critical and can honestly hold together an entire video feature. If the video features a person/people speaking, the audio must be able to convey those words to the listener. If the video shows a symphony or a rock concert, the audio must …

digital media marketing

Video Marketing: How should I use videos to market myself?

admin Video Marketing Leave a Comment

“Use video to market yourself.” There, that was easy. I’ve saved you hours of searching. You’re welcome. Also, if you’re like me, you think that’s about all the Internet is good at saying. However, if you’re trying to find the best approaches to video marketing, you may want more details than that. Fear not, we’ve assembled a few experienced insights …

digital media marketing

Video Content Marketing: Increase Interaction Through Immersion

admin Digital Marketing, Integration, Video Marketing Leave a Comment

You’ve got some great new video(s) to put out on the Interwebs? Great! The leading companies, organizations, and brands on the web use video content in some capacity. The trend now continues to grow past simply producing and posting. Video content marketing is not simply displaying content to be shared. Video content marketing is the use of video to engage …

video editor

Video Editor: How To Be Creative (And Still Follow the Rules)

admin Business, Digital Content, Integration, Media, Video Leave a Comment

Sometimes all a video editor needs to do is follow the rules. A creative video editor can still work within rules while adding his or her own flair. A client can hand off all the media assets the editor needs and just give the editor a play-by-play log of the parts they want to use. This may seem pretty dry. However, you can still …

content creation

Content Creation in the Big Sunrise Dome at Arise Festival

admin Branding, Content Creation, Content Creator, Content Marketing, Digital Content, Digital Video, Integration Leave a Comment

This last weekend, I was joined by Lynx partner Dave “Pepé” Litman in coordinating and producing the programming on the Big Sunrise Dome stage of the 4th annual Arise Music Festival. The festival features incredible music, art, yoga, discussion, and other avenues of conscious participation. This was the 4th anniversary of the festival itself. Additionally, it was the 4th anniversary …

video production

Video Content Marketing: Turning Footage Into Multiple Videos

admin Digital Content, Integration, Media, production, Video Leave a Comment

Have you ever noticed that some videos just don’t get you? When I notice that, it annoys the crap out of me. I wrote recently about video audience. Today I will be looking at a few simple ways to create video content that emphasizes certain elements (that appeal to certain people) more than others – so your audience can feel like you …

Video audience

Video Audience: Get Real.

admin Branding, Digital Content, Digital Marketing, Integration, SEO, Video Production Leave a Comment

Content is king. There, I said it up front, so you weren’t waiting to see if I would blindside you with it later. In integrated marketing, the statement “content is king” holds a lot of water – but not all of the water. You will benefit from getting savvy to timing, location, method, and audience.  These are just some of …

Music selection

Music Selection for Video Content: More to Consider

admin Audio, Digital Content, Integration, Music, Video Content Leave a Comment

At some point, it doesn’t matter how good your video quality and script writing gets if your background music – the glue between all the shots – is anything short of a perfect fit.  In all of this great writing, music takes a larger front seat than it may appear at first glance. Let’s look at elements of music selection …

Video camera operator

Music Webcasting – What Does it Take to Get it Right?

David Litman Audio, Digital Content, Integration, Music, Uncategorized, Webcasting Leave a Comment

If you are planning music webcasting of a live performance, the quality of the audio is CRITICAL. Many video producers relegate audio to a secondary status, especially in their pre-production planning. This may work out for ordinary video production where things can be ‘fixed in the mix’ in post-production. However, there is simply no room for error during a music …