Content Marketing

Content Marketing: I Know You Are, But ROI?

admin Branding, Business, Content Marketing, Integration, Social Media, Uncategorized, Video Leave a Comment

You can’t turn around without somebody somewhere trying to tell you about (or sell you on) content marketing. Creating content is one thing, but creating an effective content marketing strategy that grows, cultivates, and enhances your customers’ experience of your brand is a whole other beast – and one well worth tackling.  And even if you have your content marketing …

Event Production

5 Cliffhanger Statements That May Ruin Your Next Event

admin Audio Engineering, Branding, Digital Marketing, Event Production, production, Video Production Leave a Comment

Are you the organizer or manager of an upcoming event? You likely already have 700 things you’re worrying about. You are also just as likely looking for any reason you can find to offload the tasks and subtasks at hand to any qualified candidate. But that can be the problem: is the candidate qualified, or is the solution? Today we …

Video Interview

Shooting Video Interviews That Actually Work

admin Digital Content, Integration, Video Leave a Comment

I’ve recently found that I love conducting video interviews. It turns out that doing an interview is WAY more fun than just rattling off “the right questions” behind a camera and hoping for “the right answers.” Shocking, I know. In fact, I now look forward to finding out more about each subject personally, bringing my own enthusiasm to the table …

Engaging Video Content

Create Engaging Video Content. Please.

admin Business, Digital Content, Media, Video, Video Marketing Leave a Comment

I hate watching cheesy videos. I hate dealing with lame pop-up ads. I hate the list of “steamy” article advertisements at the bottom of major websites. I hate feeling like content creators are blatantly trying to cast a wide net of clickbait and prompt unnecessary eye rolls from me. I hate video content that is not engaging and drives me …

digital media marketing

Multimedia Production and Integrated Marketing in 2015

admin Digital Media, Graphic Design, post-production, production, Web Design Leave a Comment

In 2015, our first full year in business, we worked with real estate agencies, non-profit organizations, a music festival, animal specialists, and physicians. Our work to-date has been almost exclusively referral business. We are so grateful to those businesses that have been both repeat clients and advocates of our work. Therefore, I’ll be sharing with you a few selections of the …