Content Marketing Ideas: 10 Suggestions to Drive Engagement

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A quick Google search will show you there is no shortage of content marketing ideas on the Internet. What’s the best part about ideas? You can never have enough. On top of that, not every idea is the best, and not every good idea is always useful. If you’re interested in truly connecting with the people in your market, you’ve …

Facebook Cover Photo: Get Creative Today

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With over 1.7 billion daily users, Facebook is THE place to be and THE place to be seen. So how are you differentiating yourself from your peers and your competition on Facebook? Are you simply relying on a logo or a stock photo to convey the entire image of your brand? Or are you bored by the current options available …

Content Marketing Memes Showcase Message Value Quickly

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Look. I don’t usually just veg out in front of memes and blog about it. I also don’t usually blog about what I’m blogging about. With that said, I present to you: 6 stellar content marketing memes to make you laugh, potentially think and definitely roll your eyes. Let’s look at how each one has a particular strength in conveying a …

digital media marketing

Video Marketing: How should I use videos to market myself?

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“Use video to market yourself.” There, that was easy. I’ve saved you hours of searching. You’re welcome. Also, if you’re like me, you think that’s about all the Internet is good at saying. However, if you’re trying to find the best approaches to video marketing, you may want more details than that. Fear not, we’ve assembled a few experienced insights …

Integrated Marketing: Grow Your Business In A Growing Business

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Lynx | Digital Media Producers has certainly come into its own this summer. As an integrated marketing and multimedia production business, we strive to elevate the brands we work with. We create HD videos that characterize the brands we work with and characterize Lynx. We develop websites that embody the brand values and creative vision of our clients. Lynx builds …

Content marketing

Content Marketing: Never Do These 5 Things

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There are so many “do these things” posts out on the Interwebs. I make them, you’ve probably made them, and Google is full of them. Today I want to caution you about the content marketing activities that people are taking that just make me want to slap my forehead. Content Marketing Faux Pas Just post a video whenever There are …

content marketing

Content Marketing: Muhammad Ali’s Legacy Still Lives

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Yet another iconic figure passes away in the year 2016. The great boxer and activist Muhammad Ali died at age 74 on Friday, June 3. Right on cue, social media became flooded with photos of, and quotes from, the inspirational athlete. Words may be insufficient for dealing with the passing of important people in our lives. Memorializing the words of …

Social media marketing

Social Media Marketing: A case study of 3 Epic Fails

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Ok, I know I just spouted off at length about productivity as it relates to Tim Ferriss in my last entry. So today, I’m going to switch gears for a Memorial Day skewering of prime social media marketing shish kebob meat.  Risk is fundamental to the growth of a brand.  I won’t twist the knife for long by reminding us …

digital media marketing

Productivity: This Freakonomics podcast May Save your Life

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On the most recent Freakonomics podcast, host Stephen Dubner interviews author, teacher, and human guinea pig Tim Ferriss. The name Tim Ferriss has become deeply intertwined with the ongoing conversation about increased productivity and effectiveness in life. He’s the author of all those “4 Hour X” books I’m sure you’ve heard about, wondered about, and may be skeptical of. What …

Instagram Rebrand

Instagram: Rebranding With Purpose

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Create a coherent brand and you’ve won a critical battle. Re-brand a successful standalone app like Instagram, owned by social media monolith Facebook, and you’ve made a bold move. If you’re ready for a change in how the public perceives your brand, take a look at what I feel Instagram nailed with this new approach. With continuity, anything is possible. The …