big data

Big data: What do all those numbers mean for business?

admin Data Analytics, Integrated Marketing, SEO, Social Media Leave a Comment

Have you started to notice that what you see on Facebook is getting fairly…predictable? I don’t mean the topics – we’ve all seen some unpredictable stories recently. (Can we put a hold on the number of iconic musicians passing, please?!) I mean the type of post, the people / page’s posting, the frequency of posting, etc. How do we end …

Video audience

Video Audience: Get Real.

admin Branding, Digital Content, Digital Marketing, Integration, SEO, Video Production Leave a Comment

Content is king. There, I said it up front, so you weren’t waiting to see if I would blindside you with it later. In integrated marketing, the statement “content is king” holds a lot of water – but not all of the water. You will benefit from getting savvy to timing, location, method, and audience.  These are just some of …

Solutions | Social Media

admin Social Media Leave a Comment

Powerful personal  engagement is at the heart of what differentiates social media from previous marketing mediums and Lynx puts it at the center of any strategic marketing plan for our clients. Providing a place of engagement for your community–one that offers valuable, authentic resources–builds authority for your brand  and establishes credibility within your industry. You’ll find customers increasingly trusting what …