8 Ways to do Email Better

admin Branding, Email, Integrated Marketing Leave a Comment

People around the world send over 215 billion emails to each other every day. Of course, that says nothing about the content or quality of each email. How many of them are just these three letters needed to thank someone and move along: Thx How many times a day/week/month do emails that simply pour out of your fingertips? In the …

Solutions | Public Relations

admin Branding, Business, Integration, Media Leave a Comment

Public Relations gets a bad rap nowadays and in part, for good reason.  It’s often perceived to be more about “spin” than substance. At Lynx we get back to the roots of PR. Ivy Lee and Edward Louis Bernays established the first definition of public relations in the early 1900s as “a management function, which tabulates public attitudes, defines the …