Client Relations: Think Outside the Box to Delight Your Clients

admin Business, Client Relations, Integration, Public Relations Leave a Comment

Your clients want to work with vendors/partners/brands that make them happy. You also deserve to work with clients who make you happy. Happiness is a lasting sense in business relationships, but that sense does not come all at once. Happiness comes from a series of actions and interactions. Today we’re going to look at a specific kind of interaction: delight. …

Video audience

Video Audience: Get Real.

admin Branding, Digital Content, Digital Marketing, Integration, SEO, Video Production Leave a Comment

Content is king. There, I said it up front, so you weren’t waiting to see if I would blindside you with it later. In integrated marketing, the statement “content is king” holds a lot of water – but not all of the water. You will benefit from getting savvy to timing, location, method, and audience.  These are just some of …

Audio Recording and Streaming: 2016 GALA Festival

admin Audio, Digital Content, Integration, Media Leave a Comment

This week, Lynx produced all of the audio recordings and streaming for the webcast of the 2016 GALA Chorus Festival. Our partners at StreamTek Productions produced the video capture and video stream for the event. These came from a variety of performances and interviews throughout the 5 days of the festival. Our task is to take the audio from multiple sources in each venue …

Team Management

Team Management: 12 Helpful Tips

David Litman Content Management, Content Marketing, Digital Media, Event Production, Management Leave a Comment

Recently, I found myself in charge of a team of people who volunteered to help me with a long-term audio archiving project. I do not have a lot of team management experience and have been learning as I go. Please excuse me if some of these things seem like very basic common sense. However, it became apparent to me after a …

How Lyle Lovett Transformed My Relationship to Instagram

admin Audio, Branding, Integration, Media, Social Media Leave a Comment

Before I say my first word about marketing, integration, production, performance or anything else, I am a music fan. Certainly I am someone who has the privilege of playing music, but not before I get impacted by music itself. This is a story of how my music fandom met my intrigue of branding and storytelling, and how I found that …

Is “Marketing” a Bad Word?

admin Branding, Business, Digital Content, Integration, Marketing Leave a Comment

I used to hate telling people I have an integrative marketing company. Don’t get me wrong – even then, I loved the work we do, I loved the clients we work with, and I loved the partners I have. What I would choke on almost every time I would share what I do is a deep-seated distaste for what I …

What the Final Grateful Dead Shows Could Mean for You #Dead50 #FareTheeWell

admin Audio, Media, Music, Uncategorized Leave a Comment

I was born to a Deadhead, although the passion for the music of the Grateful Dead did not gestate in me until my early 20s. Tonight, I had the privilege of watching a webcast of their “final show” tonight at the Boulder Theater in Boulder, CO – and it blew me away. Between bouts of misty eyes, I was transfixed …

Solutions | Production

admin Event Production, production Leave a Comment

At Lynx, we are all producers, so we have production covered. The word “Production” can have different meanings in different contexts. For instance, a movie producer has a completely different role than a record producer. What all producers have in common is accountability for the completion of a final product. That could be a movie, a record, or even a …