digital media marketing

Digital Media Marketing Means More Than Just a Website

admin Business, Digital Content, Integration, Media, Social Media Leave a Comment

It’s 2016 – do you know where your web presence is? It would be best found tied between several digital channels – social media, blogging, SEO, paid search, and of course, your website. So take a look – are you still running some archaic HTML site as your exclusive digital presence? Really? Are you exclusively listening to Backstreet Boys singles …

Creating Promotional Video That WORKS

admin Audio, Digital Content, Media, Solutions, Video, Video Marketing Leave a Comment

We recently finished creating a promotional video for the Denver, Colorado branch of Social Venture Partners. Executive Director Pat Landrum brought Lynx in to create video content for both their 2015 “Art of Philanthropy” event and for their website. Landrum was elated with the final videos, which combined content we had captured, brand graphics, and archival photos.  Today I’m going …

How To Make Your Email Stand Out

admin blog, Communication, Email, Marketing, Media Leave a Comment

Last week I lauded Slack as a crucial alternative to the wild ineffectiveness of internal and team communication. However, this week I want to point out some amazing statistics about the usefulness of e-mail in B2B and B2C interactions. Lynx focuses on your customers’ experience of your brand, and email is still a dynamic environment where that happens often. Let’s …

The #1 App to Stop Wasteful Communication in your Company

admin blog, Business, Communication, Integration, Media Leave a Comment

Organization and workflow can be enough of an issue when everyone is in-office, and the challenge is even more apparent from separate locations.Since we began, the partners/producers here at Lynx have worked remotely from one another. To manage that, we have built our workflow, financial administration, and communication around several core applications, with a focus on transparency (between partners and …

The Wisdom of 37 Years In Marketing

admin Branding, Business, Communication, Digital Content, Solutions Leave a Comment

I am largely not a shy person when traveling, and my recent flight from Denver, CO to Madison, WI was no different. I had the pleasure of meeting and chatting with Midwest born-and-bred Al Zielke. We were seated beside each other in the exit row, and I believe my ice-breaker line to him was “Well I hope you and I don’t …

The Lost Internet of Yore

admin Communication, Digital Content, Media, Social Media Leave a Comment

Is there anything the Internet can’t do?? E-mail and Facebook have remained two of the most popular online activities for nearly a decade – but there was a time of web entertainment preceding Facebook’s stronghold that has gone by the roadside. It’s Throwback Thursday, so let’s turn to the days of the “Dot Com Boom” and remember 3 of our …

The Brutal Impact of Inconsistent Blogging

admin blog, Business, Social Media, Solutions Leave a Comment

The blog, originally short-hand for “web log” (remember those days??), is currently short-hand for “articles that are ridiculously valuable for both you and your customers.” The blog has become the most popular, and even reliable, method of information consumption in the modern world. This ultimate list by ultimate online resource champions HubSpot points out 12 statistics about the SEO-friendly impact …

8 Steps to Beefing-Up Your Social Media Game

admin blog, Business, Integration, Media, Social Media, Solutions Leave a Comment

Social media is a big ball game with a plethora of players, from tee ball to pro ball. When you learn to use social media to the advantage of your brand, it can yield a larger fan or client base, and lead to a larger and more well-suited playing field for conversions. Here are 8 steps to improve the management …

Solutions | SEO

admin Integration, SEO, Solutions Leave a Comment

Social media and the 87 billion online searches that occur every month are a perfect place to get new customers. But how does one tap this unlimited opportunity?  One of the most important ways is through strong SEO. Lynx begins with studying the profile of your audience and your competitors.  Then, using our analytics tools we create an SEO marketing …