Podcast

Is a Podcast Right for Your Marketing Strategy? 5 Key Questions

David Litman Audio Production, Branding, Content Marketing, Creative Content, Podcast Leave a Comment

It seems like there are a lot of people jumping into producing a podcast lately. And for good reason! According to the 2016 ‘Podcast Report’ from Edison Research, listenership for podcasts has been steadily increasing, especially among younger demographics. This report estimates that 57 million Americans listen to podcasts on a regular basis. There are approximately 250,000 active podcasts for …

customer relationship

Customer Relationship: Your Greatest Asset

admin Branding, Customer Service, Integration, Public Relations Leave a Comment

I’ve been thinking about relationships a lot recently. I don’t just mean the kind that we think of when we say “in a relationship” on social media platforms. I mean relationships with time, with your workload, with our own creativity and with people in general. Some of the most important relationships you can cultivate in your brand is with people – …

digital media marketing

Digital Media Marketing Means More Than Just a Website

admin Business, Digital Content, Integration, Media, Social Media Leave a Comment

It’s 2016 – do you know where your web presence is? It would be best found tied between several digital channels – social media, blogging, SEO, paid search, and of course, your website. So take a look – are you still running some archaic HTML site as your exclusive digital presence? Really? Are you exclusively listening to Backstreet Boys singles …

Integrated Video Marketing

Video Marketing: Why Video Guys Should Care About Integration

admin Digital Content, Integrated Marketing, Integration, Media, Video Leave a Comment

It’s 2016, and I still hear people say things like “oh yeah, all we need is a good video and we’ll start getting seen.” Unfortunately, although content remains king, there is more to the kingdom than the throne. At this point in YouTube, even cat videos are competing with cat videos for attention. That’s why “video guys” can’t cut it …

Website revision

Website Maintenance: When To Tune-Up Your Website

admin Branding, Digital Content, Digital Media, Integration, Lynx Solutions, Marketing, Web Design, web development Leave a Comment

We’ve come a long way since the first website. We’ve come ever further since the first icons. I don’t mean Led Zeppelin, I mean computer graphics that directly engage a computer user. And what there is to learn from both is simple: it doesn’t take much to create a form of user interaction, but it does take effort to encourage …

Productive Marketing

Productive Marketing = Not Doing It All Yourself

admin Branding, Business, Digital Content, Marketing, outsource, Productivity, Social Media Leave a Comment

I have spent most of my life wanting to find better ways to relax more often. These days, I am a partner in a multimedia production and integrated marketing company. To achieve my goals of relaxing more, I either have to pretend that all of the things I should do can wait (an inevitably terrible move) or find ways to …

Integrated Marketing

Integrated Marketing Emerges From Music Industry Expatriots

admin Audio, Branding, Integration, Media, Social Media, Video Leave a Comment

Lynx | Digital Media Producers is a multimedia production and integrated marketing company based in Denver, Colorado. We offer integrated digital content solutions (audio, video, web design, social media, SEO, SEM, etc) to brands across multiple industries. Personally, I have been a musician and sound engineer by trade for several years, so how did I end up here? I have …

digital marketing

Digital Marketing That Really Grinds My Gears

admin Branding, Digital Content, Integrated Marketing, Integration, Social Media Leave a Comment

Some approaches to marketing just rub me the wrong way no matter what. Not every attempt at digital marketing is successful, and not all channels are created equal for every brand. Today I’m going to poke at a few approaches that are very difficult to use well – and sometimes just outright terrible. Dear frustrating marketers, How dare you overuse e-mail subscriptions, pop-up …

Integrated Marketing

Integrated Marketing – New Playground For Effective Engagement

admin Branding, Business, Digital Content, Digital Marketing, Event Marketing, Integrated Marketing Leave a Comment

Have you ever asked yourself something like “Why in the world is ‘integrated marketing’ a good idea?” Considering you are reading this article, and barring that it is an accident that you’re here, my guess is you’ve had a thought like that. With many different marketing channels to pursue, learn, and bring together, integrated marketing can look like a daunting …

vision statement

Your Vision Statement: Your New Best Friend

admin Branding, Digital Content, Marketing, Media, Strategic Plan, Strategy Leave a Comment

Lynx is a lean team of producers that puts its attention on client message and brand development first. To do that, we begin by applying the critical solutions required for the success of any business – the same we do for our clients – to ourselves. As Jennell Evans writes in this simple and elegant Psychology Today article, two critical …