integrated marketing

Integrated Marketing: Winning Formula for Modern Brands

admin Branding, Integrated Marketing Leave a Comment

Folks are still confused about the term “integrated marketing.” We focus on the integration of marketing channels and messaging of our clients and we produce content in service of that integration. Today, I want to make it easy to grab on to the nature and benefits of integrated marketing. Make integrated marketing work for you We recently began working with a …

target audience

Target Audience: 5 Important Lessons From the 2016 US Election

admin Branding, Content Marketing, Integration Leave a Comment

Just when you thought you could turn off the political talk, even an integrated marketing and multimedia production company blog jumps back into the fray. Don’t worry, I know politics don’t make for good table talk. Today I want to underline 5 lessons I learned about addressing your target audience from the events leading up to the election, the day …

customer relationship

Customer Relationship: Your Greatest Asset

admin Branding, Customer Service, Integration, Public Relations Leave a Comment

I’ve been thinking about relationships a lot recently. I don’t just mean the kind that we think of when we say “in a relationship” on social media platforms. I mean relationships with time, with your workload, with our own creativity and with people in general. Some of the most important relationships you can cultivate in your brand is with people – …

multimedia production

Multimedia Production or Marketing: What Comes First?

admin Branding, Digital Content, Integration, Multimedia Production, Social Media Leave a Comment

If you’re like me (a human being), you probably like cool things. One great way to share cool things is through creating (or just posting) new multimedia. Multimedia – which is simply a combination of “multiple mediums,” is the primary vehicle for sharing stories and messages anymore.  At a pretty high level, anything stated, articulated or otherwise made apparent to …

Client Relations: Think Outside the Box to Delight Your Clients

admin Business, Client Relations, Integration, Public Relations Leave a Comment

Your clients want to work with vendors/partners/brands that make them happy. You also deserve to work with clients who make you happy. Happiness is a lasting sense in business relationships, but that sense does not come all at once. Happiness comes from a series of actions and interactions. Today we’re going to look at a specific kind of interaction: delight. …

digital media marketing

Video Content Marketing: Increase Interaction Through Immersion

admin Digital Marketing, Integration, Video Marketing Leave a Comment

You’ve got some great new video(s) to put out on the Interwebs? Great! The leading companies, organizations, and brands on the web use video content in some capacity. The trend now continues to grow past simply producing and posting. Video content marketing is not simply displaying content to be shared. Video content marketing is the use of video to engage …

Integrated Marketing: Grow Your Business In A Growing Business

admin Branding, Digital Content, Integrated Marketing, Integration, production, Social Media Leave a Comment

Lynx | Digital Media Producers has certainly come into its own this summer. As an integrated marketing and multimedia production business, we strive to elevate the brands we work with. We create HD videos that characterize the brands we work with and characterize Lynx. We develop websites that embody the brand values and creative vision of our clients. Lynx builds …

Content marketing

Content Marketing: Never Do These 5 Things

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There are so many “do these things” posts out on the Interwebs. I make them, you’ve probably made them, and Google is full of them. Today I want to caution you about the content marketing activities that people are taking that just make me want to slap my forehead. Content Marketing Faux Pas Just post a video whenever There are …

Live Sound Production

Social Media Engagement Overview

admin Branding, Digital Content, Integration, Social Media Leave a Comment

It’s nearly impossible to avoid Facebook, Twitter, Pinterest, and the gamut of other social media platforms that vary in popularity these days. Because of this, if you’re not asking about social media, you’re probably answering. And either way – you’re hoping the answers are…RIGHT! Below is an overview of critical elements involved in effective social media engagement, broken into 5 …

Audio Production

Quick Audio Pointers For Your Next Production

admin Audio Production, Digital Content, Digital Media, Integrated Marketing Leave a Comment

Poor audio quality can completely ruin every form of production – both live and studio. Imagine you hire the best speaker / lecturer / public figure in the world, and the path from their words to your ears is compromised.  You sacrifice some significant quality in what you try to provide to your audience. Your audience finds they pay more …