digital media marketing

Video Marketing: How should I use videos to market myself?

admin Video Marketing Leave a Comment

“Use video to market yourself.” There, that was easy. I’ve saved you hours of searching. You’re welcome. Also, if you’re like me, you think that’s about all the Internet is good at saying. However, if you’re trying to find the best approaches to video marketing, you may want more details than that. Fear not, we’ve assembled a few experienced insights …

video editor

Video Editor: How To Be Creative (And Still Follow the Rules)

admin Business, Digital Content, Integration, Media, Video Leave a Comment

Sometimes all a video editor needs to do is follow the rules. A creative video editor can still work within rules while adding his or her own flair. A client can hand off all the media assets the editor needs and just give the editor a play-by-play log of the parts they want to use. This may seem pretty dry. However, you can still …

content creation

Content Creation in the Big Sunrise Dome at Arise Festival

admin Branding, Content Creation, Content Creator, Content Marketing, Digital Content, Digital Video, Integration Leave a Comment

This last weekend, I was joined by Lynx partner Dave “Pepé” Litman in coordinating and producing the programming on the Big Sunrise Dome stage of the 4th annual Arise Music Festival. The festival features incredible music, art, yoga, discussion, and other avenues of conscious participation. This was the 4th anniversary of the festival itself. Additionally, it was the 4th anniversary …

Music selection

Music Selection for Video Content: More to Consider

admin Audio, Digital Content, Integration, Music, Video Content Leave a Comment

At some point, it doesn’t matter how good your video quality and script writing gets if your background music – the glue between all the shots – is anything short of a perfect fit.  In all of this great writing, music takes a larger front seat than it may appear at first glance. Let’s look at elements of music selection …

Multi-camera video

Multi-camera Video Shoot Basics: Match It Up

admin Digital Content, Digital Media, Integration, post-production, Video, Videography Leave a Comment

In a world where anyone with a smartphone has a camera, and 64% of US adults own a smartphone, videos are now more readily available than ever. In the multimedia production industry, it’s now more important than ever to create videos that stand out. If you are not operating a large-scale production company, a few pieces of equipment may be …

video production

Video Production: 3 Simple Location Lighting Tricks

admin Digital Production, Media, production, Video, Video Production, Videography Leave a Comment

I had the pleasure to produce a recent video shoot for a client working in the memory care sector of the healthcare industry. Her model employs customized playlists tailored to the tastes of memory care clients. Our role was to use high-quality video production and audio engineering techniques to capture moments with these clients and interviews with their families. These clips …

digital wireless

Digital Wireless Systems in Field Recording: Still Royalty

admin Audio, Digital Media, Video Leave a Comment

Digital wireless microphone systems have become an invaluable resource in field audio recording. The times continue to change around how these systems work best. Today we will be covering more “tech talk” of the digital wireless world. We hope it gives you some clarity around the work that you may need to be done in that area. Digital Wireless Systems …

Video Streaming

Video Streaming vs. Video Conferencing

David Litman Digital Content, Digital Marketing, Video, Video Production, Webcasting 2 Comments

Confused about all the different options for integrating live video into your events? The number of options out there is staggering and growing every day, everything from video streaming to video conferencing. But as long as you are clear about what you are trying to accomplish, and what features are essential for you, it is not that hard to find …

Video Interview

Shooting Video Interviews That Actually Work

admin Digital Content, Integration, Video Leave a Comment

I’ve recently found that I love conducting video interviews. It turns out that doing an interview is WAY more fun than just rattling off “the right questions” behind a camera and hoping for “the right answers.” Shocking, I know. In fact, I now look forward to finding out more about each subject personally, bringing my own enthusiasm to the table …

Creating Promotional Video That WORKS

admin Audio, Digital Content, Media, Solutions, Video, Video Marketing Leave a Comment

We recently finished creating a promotional video for the Denver, Colorado branch of Social Venture Partners. Executive Director Pat Landrum brought Lynx in to create video content for both their 2015 “Art of Philanthropy” event and for their website. Landrum was elated with the final videos, which combined content we had captured, brand graphics, and archival photos.  Today I’m going …