Content Marketing Ideas: 10 Suggestions to Drive Engagement

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A quick Google search will show you there is no shortage of content marketing ideas on the Internet. What’s the best part about ideas? You can never have enough. On top of that, not every idea is the best, and not every good idea is always useful. If you’re interested in truly connecting with the people in your market, you’ve …

Audio quality

Audio Quality Matters More In Video Than Video Quality

admin Audio, Audio Production, Digital Content, production Leave a Comment

 Not gonna lie: he said it first. Audio quality is more important than video picture quality. Audio is critical and can honestly hold together an entire video feature. If the video features a person/people speaking, the audio must be able to convey those words to the listener. If the video shows a symphony or a rock concert, the audio must …

multimedia production

Multimedia Production or Marketing: What Comes First?

admin Branding, Digital Content, Integration, Multimedia Production, Social Media Leave a Comment

If you’re like me (a human being), you probably like cool things. One great way to share cool things is through creating (or just posting) new multimedia. Multimedia – which is simply a combination of “multiple mediums,” is the primary vehicle for sharing stories and messages anymore.  At a pretty high level, anything stated, articulated or otherwise made apparent to …

Content Marketing Memes Showcase Message Value Quickly

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Look. I don’t usually just veg out in front of memes and blog about it. I also don’t usually blog about what I’m blogging about. With that said, I present to you: 6 stellar content marketing memes to make you laugh, potentially think and definitely roll your eyes. Let’s look at how each one has a particular strength in conveying a …

iPhone 7

iPhone 7: Headphone Jack-of-All-Trades?

admin Audio, Branding, Digital Media, Integration, Technology Leave a Comment

I count on the headphone jack on my (don’t mock me) iPhone 5S regularly. I’ve been that way with every cell phone I’ve owned for the last 10 years. Fundamentally, the headphone jack has been the easiest way to play music from my phone through a stereo. Few things are more critical during a late-night poker game or early morning …

Client Relations: Think Outside the Box to Delight Your Clients

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Your clients want to work with vendors/partners/brands that make them happy. You also deserve to work with clients who make you happy. Happiness is a lasting sense in business relationships, but that sense does not come all at once. Happiness comes from a series of actions and interactions. Today we’re going to look at a specific kind of interaction: delight. …

digital media marketing

Video Marketing: How should I use videos to market myself?

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“Use video to market yourself.” There, that was easy. I’ve saved you hours of searching. You’re welcome. Also, if you’re like me, you think that’s about all the Internet is good at saying. However, if you’re trying to find the best approaches to video marketing, you may want more details than that. Fear not, we’ve assembled a few experienced insights …

Video audience

Video Audience: Get Real.

admin Branding, Digital Content, Digital Marketing, Integration, SEO, Video Production Leave a Comment

Content is king. There, I said it up front, so you weren’t waiting to see if I would blindside you with it later. In integrated marketing, the statement “content is king” holds a lot of water – but not all of the water. You will benefit from getting savvy to timing, location, method, and audience.  These are just some of …

Live Sound Production

Social Media Engagement Overview

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It’s nearly impossible to avoid Facebook, Twitter, Pinterest, and the gamut of other social media platforms that vary in popularity these days. Because of this, if you’re not asking about social media, you’re probably answering. And either way – you’re hoping the answers are…RIGHT! Below is an overview of critical elements involved in effective social media engagement, broken into 5 …

digital audio archiving

Digital Audio Archiving Strategies

David Litman Audio, Digital Media, Event Production, Recording Leave a Comment

In a “here now, gone tomorrow” world, sometimes you have digital audio content that you want to withstand the test of time. Archiving these files can be time-intensive, and require very specific gear. Today we will go over a recent foray into digital audio archiving, and our approaches to doing so. Digital Audio Archiving 101 Recently, I was asked to …