Content Marketing Ideas: 10 Suggestions to Drive Engagement

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A quick Google search will show you there is no shortage of content marketing ideas on the Internet. What’s the best part about ideas? You can never have enough. On top of that, not every idea is the best, and not every good idea is always useful. If you’re interested in truly connecting with the people in your market, you’ve …

The Brutal Impact of Inconsistent Blogging

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The blog, originally short-hand for “web log” (remember those days??), is currently short-hand for “articles that are ridiculously valuable for both you and your customers.” The blog has become the most popular, and even reliable, method of information consumption in the modern world. This ultimate list by ultimate online resource champions HubSpot points out 12 statistics about the SEO-friendly impact …

How to Evoke the Best Mood in Your Images With Color Temperature

admin image, Media, photography, Uncategorized, Video Leave a Comment

Contrary to what our eyes might say, and if you will pardon the pun, light is not just a matter of black and white. One thing I have learned in my ventures into photography and videography, as a creative pursuit, is that there is no “wrong” way to use lighting. There are certainly ways that are more or less appropriate …

Solutions | Audio

admin Audio, Audio Engineering, Audio Production, Digital Content Leave a Comment

Great audio production values are often overlooked or given lower priority when creating visual content. This can be a big mistake, because poor audio reduces the credibility and impact of your message. A potential customer or client who views a video presentation with sub-par audio is given a strong subconscious message that something is ‘not right’, even if they don’t …