digital media marketing

Digital Media Marketing Means More Than Just a Website

admin Business, Digital Content, Integration, Media, Social Media Leave a Comment

It’s 2016 – do you know where your web presence is? It would be best found tied between several digital channels – social media, blogging, SEO, paid search, and of course, your website. So take a look – are you still running some archaic HTML site as your exclusive digital presence? Really? Are you exclusively listening to Backstreet Boys singles …

Integrated Video Marketing

Video Marketing: Why Video Guys Should Care About Integration

admin Digital Content, Integrated Marketing, Integration, Media, Video Leave a Comment

It’s 2016, and I still hear people say things like “oh yeah, all we need is a good video and we’ll start getting seen.” Unfortunately, although content remains king, there is more to the kingdom than the throne. At this point in YouTube, even cat videos are competing with cat videos for attention. That’s why “video guys” can’t cut it …

Website revision

Website Maintenance: When To Tune-Up Your Website

admin Branding, Digital Content, Digital Media, Integration, Lynx Solutions, Marketing, Web Design, web development Leave a Comment

We’ve come a long way since the first website. We’ve come ever further since the first icons. I don’t mean Led Zeppelin, I mean computer graphics that directly engage a computer user. And what there is to learn from both is simple: it doesn’t take much to create a form of user interaction, but it does take effort to encourage …

Video Interview

Shooting Video Interviews That Actually Work

admin Digital Content, Integration, Video Leave a Comment

I’ve recently found that I love conducting video interviews. It turns out that doing an interview is WAY more fun than just rattling off “the right questions” behind a camera and hoping for “the right answers.” Shocking, I know. In fact, I now look forward to finding out more about each subject personally, bringing my own enthusiasm to the table …

Productive Marketing

Productive Marketing = Not Doing It All Yourself

admin Branding, Business, Digital Content, Marketing, outsource, Productivity, Social Media Leave a Comment

I have spent most of my life wanting to find better ways to relax more often. These days, I am a partner in a multimedia production and integrated marketing company. To achieve my goals of relaxing more, I either have to pretend that all of the things I should do can wait (an inevitably terrible move) or find ways to …

Engaging Video Content

Create Engaging Video Content. Please.

admin Business, Digital Content, Media, Video, Video Marketing Leave a Comment

I hate watching cheesy videos. I hate dealing with lame pop-up ads. I hate the list of “steamy” article advertisements at the bottom of major websites. I hate feeling like content creators are blatantly trying to cast a wide net of clickbait and prompt unnecessary eye rolls from me. I hate video content that is not engaging and drives me …

Lynx Looks Forward To Digital Media Boom in 2016

admin Audio, Audio Production, brand video, Branding, Creative Content, Digital Media, production Leave a Comment

We are already into the second month of 2016, and we are excited to be expanding and planning on more work for the year in the world of digital media. I frequently share work we have already done for clients, which I’m quite proud of.  What I haven’t shared much of is where we plan to go and grow as …

Video Content

Create Video Content That is Compelling, Not Fluffy

admin Branding, Digital Content, Media, Video Leave a Comment

I love conversations that focus on creating new, creative content. It’s exciting to brainstorm new ideas, but the temptation to try every new idea that comes up can be distracting, for both you and your viewers. Today I want to look at what to consider when creating compelling video content. My background is in music performance and concert audio engineering, all …

Integrated Marketing

Integrated Marketing – New Playground For Effective Engagement

admin Branding, Business, Digital Content, Digital Marketing, Event Marketing, Integrated Marketing Leave a Comment

Have you ever asked yourself something like “Why in the world is ‘integrated marketing’ a good idea?” Considering you are reading this article, and barring that it is an accident that you’re here, my guess is you’ve had a thought like that. With many different marketing channels to pursue, learn, and bring together, integrated marketing can look like a daunting …

Creating Promotional Video That WORKS

admin Audio, Digital Content, Media, Solutions, Video, Video Marketing Leave a Comment

We recently finished creating a promotional video for the Denver, Colorado branch of Social Venture Partners. Executive Director Pat Landrum brought Lynx in to create video content for both their 2015 “Art of Philanthropy” event and for their website. Landrum was elated with the final videos, which combined content we had captured, brand graphics, and archival photos.  Today I’m going …