Content marketing

Content Marketing: Never Do These 5 Things

admin Content Marketing, Digital Content, Integration, Social Media Leave a Comment

There are so many “do these things” posts out on the Interwebs. I make them, you’ve probably made them, and Google is full of them. Today I want to caution you about the content marketing activities that people are taking that just make me want to slap my forehead. Content Marketing Faux Pas Just post a video whenever There are …

content creation

Content Creation in the Big Sunrise Dome at Arise Festival

admin Branding, Content Creation, Content Creator, Content Marketing, Digital Content, Digital Video, Integration Leave a Comment

This last weekend, I was joined by Lynx partner Dave “Pepé” Litman in coordinating and producing the programming on the Big Sunrise Dome stage of the 4th annual Arise Music Festival. The festival features incredible music, art, yoga, discussion, and other avenues of conscious participation. This was the 4th anniversary of the festival itself. Additionally, it was the 4th anniversary …

video production

Video Content Marketing: Turning Footage Into Multiple Videos

admin Digital Content, Integration, Media, production, Video Leave a Comment

Have you ever noticed that some videos just don’t get you? When I notice that, it annoys the crap out of me. I wrote recently about video audience. Today I will be looking at a few simple ways to create video content that emphasizes certain elements (that appeal to certain people) more than others – so your audience can feel like you …

Music selection

Music Selection for Video Content: More to Consider

admin Audio, Digital Content, Integration, Music, Video Content Leave a Comment

At some point, it doesn’t matter how good your video quality and script writing gets if your background music – the glue between all the shots – is anything short of a perfect fit.  In all of this great writing, music takes a larger front seat than it may appear at first glance. Let’s look at elements of music selection …

Live Sound Production

Social Media Engagement Overview

admin Branding, Digital Content, Integration, Social Media Leave a Comment

It’s nearly impossible to avoid Facebook, Twitter, Pinterest, and the gamut of other social media platforms that vary in popularity these days. Because of this, if you’re not asking about social media, you’re probably answering. And either way – you’re hoping the answers are…RIGHT! Below is an overview of critical elements involved in effective social media engagement, broken into 5 …

digital wireless

Digital Wireless Systems in Field Recording: Still Royalty

admin Audio, Digital Media, Video Leave a Comment

Digital wireless microphone systems have become an invaluable resource in field audio recording. The times continue to change around how these systems work best. Today we will be covering more “tech talk” of the digital wireless world. We hope it gives you some clarity around the work that you may need to be done in that area. Digital Wireless Systems …

content marketing

Content Marketing: Muhammad Ali’s Legacy Still Lives

admin Branding, Content Marketing, Digital Content, Digital Media, Integration, Media, Social Media Leave a Comment

Yet another iconic figure passes away in the year 2016. The great boxer and activist Muhammad Ali died at age 74 on Friday, June 3. Right on cue, social media became flooded with photos of, and quotes from, the inspirational athlete. Words may be insufficient for dealing with the passing of important people in our lives. Memorializing the words of …

Video Streaming

Video Streaming vs. Video Conferencing

David Litman Digital Content, Digital Marketing, Video, Video Production, Webcasting 2 Comments

Confused about all the different options for integrating live video into your events? The number of options out there is staggering and growing every day, everything from video streaming to video conferencing. But as long as you are clear about what you are trying to accomplish, and what features are essential for you, it is not that hard to find …

Content Marketing

Content Marketing: I Know You Are, But ROI?

admin Branding, Business, Content Marketing, Integration, Social Media, Uncategorized, Video Leave a Comment

You can’t turn around without somebody somewhere trying to tell you about (or sell you on) content marketing. Creating content is one thing, but creating an effective content marketing strategy that grows, cultivates, and enhances your customers’ experience of your brand is a whole other beast – and one well worth tackling.  And even if you have your content marketing …

Event Production

5 Cliffhanger Statements That May Ruin Your Next Event

admin Audio Engineering, Branding, Digital Marketing, Event Production, production, Video Production Leave a Comment

Are you the organizer or manager of an upcoming event? You likely already have 700 things you’re worrying about. You are also just as likely looking for any reason you can find to offload the tasks and subtasks at hand to any qualified candidate. But that can be the problem: is the candidate qualified, or is the solution? Today we …