Podcast

Is a Podcast Right for Your Marketing Strategy? 5 Key Questions

David Litman Audio Production, Branding, Content Marketing, Creative Content, Podcast Leave a Comment

It seems like there are a lot of people jumping into producing a podcast lately. And for good reason! According to the 2016 ‘Podcast Report’ from Edison Research, listenership for podcasts has been steadily increasing, especially among younger demographics. This report estimates that 57 million Americans listen to podcasts on a regular basis. There are approximately 250,000 active podcasts for …

Content Marketing Ideas: 10 Suggestions to Drive Engagement

admin Content Marketing, Digital Content, Social Media Leave a Comment

A quick Google search will show you there is no shortage of content marketing ideas on the Internet. What’s the best part about ideas? You can never have enough. On top of that, not every idea is the best, and not every good idea is always useful. If you’re interested in truly connecting with the people in your market, you’ve …

Facebook Cover Photo: Get Creative Today

admin Content Marketing, Graphic Design, Social Media Marketing Leave a Comment

With over 1.7 billion daily users, Facebook is THE place to be and THE place to be seen. So how are you differentiating yourself from your peers and your competition on Facebook? Are you simply relying on a logo or a stock photo to convey the entire image of your brand? Or are you bored by the current options available …

Content creation

Content Creation Inspiration: Where’d You Get That Idea?

admin Digital Content, Integrated Marketing, Video Production Leave a Comment

Brands have produced some monstrously creative videos over the last several years. But what makes a video creative? What imbues a video with a story, heart, connection, interest, and engagement? What makes a viewer swoon, even a little? Today we’re going to look at the earliest stages of content creation – inspiration. What inspired this inspiration? I had been sifting …

Facebook

Facebook: Please Use Responsibly

admin Digital Content, Social Media, Tips Leave a Comment

Social media is a critical marketing tool in the digital age. In this age, Facebook still leads the pack with 1.13 billion daily active users. If you’re reading this article, you most likely have a Facebook account as well. The question becomes: how do you use Facebook? How often do you use Facebook or social media in general? Are you …

Audio quality

Audio Quality Matters More In Video Than Video Quality

admin Audio, Audio Production, Digital Content, production Leave a Comment

 Not gonna lie: he said it first. Audio quality is more important than video picture quality. Audio is critical and can honestly hold together an entire video feature. If the video features a person/people speaking, the audio must be able to convey those words to the listener. If the video shows a symphony or a rock concert, the audio must …

multimedia production

Multimedia Production or Marketing: What Comes First?

admin Branding, Digital Content, Integration, Multimedia Production, Social Media Leave a Comment

If you’re like me (a human being), you probably like cool things. One great way to share cool things is through creating (or just posting) new multimedia. Multimedia – which is simply a combination of “multiple mediums,” is the primary vehicle for sharing stories and messages anymore.  At a pretty high level, anything stated, articulated or otherwise made apparent to …

Content Marketing Memes Showcase Message Value Quickly

admin Content Marketing, Graphic Design, Integration, Social Media Leave a Comment

Look. I don’t usually just veg out in front of memes and blog about it. I also don’t usually blog about what I’m blogging about. With that said, I present to you: 6 stellar content marketing memes to make you laugh, potentially think and definitely roll your eyes. Let’s look at how each one has a particular strength in conveying a …

iPhone 7

iPhone 7: Headphone Jack-of-All-Trades?

admin Audio, Branding, Digital Media, Integration, Technology Leave a Comment

I count on the headphone jack on my (don’t mock me) iPhone 5S regularly. I’ve been that way with every cell phone I’ve owned for the last 10 years. Fundamentally, the headphone jack has been the easiest way to play music from my phone through a stereo. Few things are more critical during a late-night poker game or early morning …

video editor

Video Editor: How To Be Creative (And Still Follow the Rules)

admin Business, Digital Content, Integration, Media, Video Leave a Comment

Sometimes all a video editor needs to do is follow the rules. A creative video editor can still work within rules while adding his or her own flair. A client can hand off all the media assets the editor needs and just give the editor a play-by-play log of the parts they want to use. This may seem pretty dry. However, you can still …