big data

Big data: What do all those numbers mean for business?

admin Data Analytics, Integrated Marketing, SEO, Social Media Leave a Comment

Have you started to notice that what you see on Facebook is getting fairly…predictable? I don’t mean the topics – we’ve all seen some unpredictable stories recently. (Can we put a hold on the number of iconic musicians passing, please?!) I mean the type of post, the people / page’s posting, the frequency of posting, etc. How do we end …

Content creation

Content Creation Inspiration: Where’d You Get That Idea?

admin Digital Content, Integrated Marketing, Video Production Leave a Comment

Brands have produced some monstrously creative videos over the last several years. But what makes a video creative? What imbues a video with a story, heart, connection, interest, and engagement? What makes a viewer swoon, even a little? Today we’re going to look at the earliest stages of content creation – inspiration. What inspired this inspiration? I had been sifting …

digital media marketing

Video Content Marketing: Increase Interaction Through Immersion

admin Digital Marketing, Integration, Video Marketing Leave a Comment

You’ve got some great new video(s) to put out on the Interwebs? Great! The leading companies, organizations, and brands on the web use video content in some capacity. The trend now continues to grow past simply producing and posting. Video content marketing is not simply displaying content to be shared. Video content marketing is the use of video to engage …

Content marketing

Content Marketing: Never Do These 5 Things

admin Content Marketing, Digital Content, Integration, Social Media Leave a Comment

There are so many “do these things” posts out on the Interwebs. I make them, you’ve probably made them, and Google is full of them. Today I want to caution you about the content marketing activities that people are taking that just make me want to slap my forehead. Content Marketing Faux Pas Just post a video whenever There are …