Content Marketing Ideas: 10 Suggestions to Drive Engagement

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A quick Google search will show you there is no shortage of content marketing ideas on the Internet. What’s the best part about ideas? You can never have enough. On top of that, not every idea is the best, and not every good idea is always useful. If you’re interested in truly connecting with the people in your market, you’ve …

multimedia production

Multimedia Production or Marketing: What Comes First?

admin Branding, Digital Content, Integration, Multimedia Production, Social Media Leave a Comment

If you’re like me (a human being), you probably like cool things. One great way to share cool things is through creating (or just posting) new multimedia. Multimedia – which is simply a combination of “multiple mediums,” is the primary vehicle for sharing stories and messages anymore.  At a pretty high level, anything stated, articulated or otherwise made apparent to …

digital media marketing

Video Marketing: How should I use videos to market myself?

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“Use video to market yourself.” There, that was easy. I’ve saved you hours of searching. You’re welcome. Also, if you’re like me, you think that’s about all the Internet is good at saying. However, if you’re trying to find the best approaches to video marketing, you may want more details than that. Fear not, we’ve assembled a few experienced insights …

video editor

Video Editor: How To Be Creative (And Still Follow the Rules)

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Sometimes all a video editor needs to do is follow the rules. A creative video editor can still work within rules while adding his or her own flair. A client can hand off all the media assets the editor needs and just give the editor a play-by-play log of the parts they want to use. This may seem pretty dry. However, you can still …

Content marketing

Content Marketing: Never Do These 5 Things

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There are so many “do these things” posts out on the Interwebs. I make them, you’ve probably made them, and Google is full of them. Today I want to caution you about the content marketing activities that people are taking that just make me want to slap my forehead. Content Marketing Faux Pas Just post a video whenever There are …

video production

Video Content Marketing: Turning Footage Into Multiple Videos

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Have you ever noticed that some videos just don’t get you? When I notice that, it annoys the crap out of me. I wrote recently about video audience. Today I will be looking at a few simple ways to create video content that emphasizes certain elements (that appeal to certain people) more than others – so your audience can feel like you …

Content Marketing

Content Marketing: I Know You Are, But ROI?

admin Branding, Business, Content Marketing, Integration, Social Media, Uncategorized, Video Leave a Comment

You can’t turn around without somebody somewhere trying to tell you about (or sell you on) content marketing. Creating content is one thing, but creating an effective content marketing strategy that grows, cultivates, and enhances your customers’ experience of your brand is a whole other beast – and one well worth tackling.  And even if you have your content marketing …

Creative Content

How The First Episode Of SNL Blew My Mind

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NBC’s longest-running sketch comedy and variety show, Saturday Night Live (SNL), celebrated 40 years in production earlier this year. I’m certain I wasn’t alone in watching some of the highlights featured on its February 15 broadcast of #SNL40, showcasing career-defining spectacles (and debacles) from many of its performers. The episode was a standout for certain, but I was not prepared …