Podcast

Is a Podcast Right for Your Marketing Strategy? 5 Key Questions

David Litman Audio Production, Branding, Content Marketing, Creative Content, Podcast Leave a Comment

It seems like there are a lot of people jumping into producing a podcast lately. And for good reason! According to the 2016 ‘Podcast Report’ from Edison Research, listenership for podcasts has been steadily increasing, especially among younger demographics. This report estimates that 57 million Americans listen to podcasts on a regular basis. There are approximately 250,000 active podcasts for …

email

8 Ways to do Email Better

admin Branding, Email, Integrated Marketing Leave a Comment

People around the world send over 215 billion emails to each other every day. Of course, that says nothing about the content or quality of each email. How many of them are just these three letters needed to thank someone and move along: Thx How many times a day/week/month do emails that simply pour out of your fingertips? In the …

integrated marketing

Integrated Marketing: Winning Formula for Modern Brands

admin Branding, Integrated Marketing Leave a Comment

Folks are still confused about the term “integrated marketing.” We focus on the integration of marketing channels and messaging of our clients and we produce content in service of that integration. Today, I want to make it easy to grab on to the nature and benefits of integrated marketing. Make integrated marketing work for you We recently began working with a …

target audience

Target Audience: 5 Important Lessons From the 2016 US Election

admin Branding, Content Marketing, Integration Leave a Comment

Just when you thought you could turn off the political talk, even an integrated marketing and multimedia production company blog jumps back into the fray. Don’t worry, I know politics don’t make for good table talk. Today I want to underline 5 lessons I learned about addressing your target audience from the events leading up to the election, the day …

customer relationship

Customer Relationship: Your Greatest Asset

admin Branding, Customer Service, Integration, Public Relations Leave a Comment

I’ve been thinking about relationships a lot recently. I don’t just mean the kind that we think of when we say “in a relationship” on social media platforms. I mean relationships with time, with your workload, with our own creativity and with people in general. Some of the most important relationships you can cultivate in your brand is with people – …

multimedia production

Multimedia Production or Marketing: What Comes First?

admin Branding, Digital Content, Integration, Multimedia Production, Social Media Leave a Comment

If you’re like me (a human being), you probably like cool things. One great way to share cool things is through creating (or just posting) new multimedia. Multimedia – which is simply a combination of “multiple mediums,” is the primary vehicle for sharing stories and messages anymore.  At a pretty high level, anything stated, articulated or otherwise made apparent to …

content creation

Content Creation in the Big Sunrise Dome at Arise Festival

admin Branding, Content Creation, Content Creator, Content Marketing, Digital Content, Digital Video, Integration Leave a Comment

This last weekend, I was joined by Lynx partner Dave “Pepé” Litman in coordinating and producing the programming on the Big Sunrise Dome stage of the 4th annual Arise Music Festival. The festival features incredible music, art, yoga, discussion, and other avenues of conscious participation. This was the 4th anniversary of the festival itself. Additionally, it was the 4th anniversary …

Live Sound Production

Social Media Engagement Overview

admin Branding, Digital Content, Integration, Social Media Leave a Comment

It’s nearly impossible to avoid Facebook, Twitter, Pinterest, and the gamut of other social media platforms that vary in popularity these days. Because of this, if you’re not asking about social media, you’re probably answering. And either way – you’re hoping the answers are…RIGHT! Below is an overview of critical elements involved in effective social media engagement, broken into 5 …

content marketing

Content Marketing: Muhammad Ali’s Legacy Still Lives

admin Branding, Content Marketing, Digital Content, Digital Media, Integration, Media, Social Media Leave a Comment

Yet another iconic figure passes away in the year 2016. The great boxer and activist Muhammad Ali died at age 74 on Friday, June 3. Right on cue, social media became flooded with photos of, and quotes from, the inspirational athlete. Words may be insufficient for dealing with the passing of important people in our lives. Memorializing the words of …

Social media marketing

Social Media Marketing: A case study of 3 Epic Fails

admin Social Media Leave a Comment

Ok, I know I just spouted off at length about productivity as it relates to Tim Ferriss in my last entry. So today, I’m going to switch gears for a Memorial Day skewering of prime social media marketing shish kebob meat.  Risk is fundamental to the growth of a brand.  I won’t twist the knife for long by reminding us …