target audience

Target Audience: 5 Important Lessons From the 2016 US Election

admin Branding, Content Marketing, Integration Leave a Comment

Just when you thought you could turn off the political talk, even an integrated marketing and multimedia production company blog jumps back into the fray. Don’t worry, I know politics don’t make for good table talk. Today I want to underline 5 lessons I learned about addressing your target audience from the events leading up to the election, the day …

Integrated Marketing Solutions

10 Integrated Marketing Solutions from KBIS 2016

admin Branding, Business, Digital Content, Digital Marketing, Digital Media, Integrated Marketing, Integration, Marketing, Social Media, Solutions, Strategy Leave a Comment

This month, Lynx offered a presentation on integrated marketing solutions at the 2016 Kitchen and Bath Showcase (KBIS) in Las Vegas, NV. The title: “The Top 10 Integration Solutions to Enhance Your Customers’ Experience of your Brand.” This conference and showcase had been combined with the International Builder’s Showcase (IBS) for an epic excursion into the heart of the industry. …