3 Questions to Ask If Your Organization Is Using Digital Content Right

admin blog, Communication, Digital Content, Integration, Media, Solutions Leave a Comment

Invariably, when any audio/video change comes to a community-based (and largely committee-run) organization like a church, the person viewed to have the most “tech” experience ends up shouldering the bulk of the implementation of this planned change. The person may be a certified electrician, a computer whiz, or a musician with a home studio. Whatever it is, if it even …

The Brutal Impact of Inconsistent Blogging

admin blog, Business, Social Media, Solutions Leave a Comment

The blog, originally short-hand for “web log” (remember those days??), is currently short-hand for “articles that are ridiculously valuable for both you and your customers.” The blog has become the most popular, and even reliable, method of information consumption in the modern world. This ultimate list by ultimate online resource champions HubSpot points out 12 statistics about the SEO-friendly impact …

What the Final Grateful Dead Shows Could Mean for You #Dead50 #FareTheeWell

admin Audio, Media, Music, Uncategorized Leave a Comment

I was born to a Deadhead, although the passion for the music of the Grateful Dead did not gestate in me until my early 20s. Tonight, I had the privilege of watching a webcast of their “final show” tonight at the Boulder Theater in Boulder, CO – and it blew me away. Between bouts of misty eyes, I was transfixed …

8 Steps to Beefing-Up Your Social Media Game

admin blog, Business, Integration, Media, Social Media, Solutions Leave a Comment

Social media is a big ball game with a plethora of players, from tee ball to pro ball. When you learn to use social media to the advantage of your brand, it can yield a larger fan or client base, and lead to a larger and more well-suited playing field for conversions. Here are 8 steps to improve the management …

What Does Apple Music Have to Do With Integrated Marketing?

admin Audio, blog, Business, Integration, Music Leave a Comment

Apple, Inc., one of the leading companies in the world, has built its brand on integration for decades. Once billed as “the underdog” in comparison to then-thriving Microsoft and its affiliates, Apple has built its image on providing devices and platforms that sport a “Swiss Army Knife” approach to integrated applications and software. Apple practically invented the digital music consumption …

Solutions | Social Media

admin Social Media Leave a Comment

Powerful personal  engagement is at the heart of what differentiates social media from previous marketing mediums and Lynx puts it at the center of any strategic marketing plan for our clients. Providing a place of engagement for your community–one that offers valuable, authentic resources–builds authority for your brand  and establishes credibility within your industry. You’ll find customers increasingly trusting what …