Podcast

Is a Podcast Right for Your Marketing Strategy? 5 Key Questions

David Litman Audio Production, Branding, Content Marketing, Creative Content, Podcast Leave a Comment

It seems like there are a lot of people jumping into producing a podcast lately. And for good reason! According to the 2016 ‘Podcast Report’ from Edison Research, listenership for podcasts has been steadily increasing, especially among younger demographics. This report estimates that 57 million Americans listen to podcasts on a regular basis. There are approximately 250,000 active podcasts for …

microphones

Microphones: Best Choices for Live Presentation or Video Webcast

admin Audio Production, Event Production, Webcasting Leave a Comment

The staggering array of microphones available today can be overwhelming to someone who is not an audio expert. However, understanding a few basic principles of microphone design and application can make picking the right one for your situation pretty easy. All microphones either pick up sound from all directions (omnidirectional) or have a specific directional pickup pattern. The main directional patterns …

Audio quality

Audio Quality Matters More In Video Than Video Quality

admin Audio, Audio Production, Digital Content, production Leave a Comment

 Not gonna lie: he said it first. Audio quality is more important than video picture quality. Audio is critical and can honestly hold together an entire video feature. If the video features a person/people speaking, the audio must be able to convey those words to the listener. If the video shows a symphony or a rock concert, the audio must …

iPhone 7

iPhone 7: Headphone Jack-of-All-Trades?

admin Audio, Branding, Digital Media, Integration, Technology Leave a Comment

I count on the headphone jack on my (don’t mock me) iPhone 5S regularly. I’ve been that way with every cell phone I’ve owned for the last 10 years. Fundamentally, the headphone jack has been the easiest way to play music from my phone through a stereo. Few things are more critical during a late-night poker game or early morning …

Music selection

Music Selection for Video Content: More to Consider

admin Audio, Digital Content, Integration, Music, Video Content Leave a Comment

At some point, it doesn’t matter how good your video quality and script writing gets if your background music – the glue between all the shots – is anything short of a perfect fit.  In all of this great writing, music takes a larger front seat than it may appear at first glance. Let’s look at elements of music selection …

Audio Recording and Streaming: 2016 GALA Festival

admin Audio, Digital Content, Integration, Media Leave a Comment

This week, Lynx produced all of the audio recordings and streaming for the webcast of the 2016 GALA Chorus Festival. Our partners at StreamTek Productions produced the video capture and video stream for the event. These came from a variety of performances and interviews throughout the 5 days of the festival. Our task is to take the audio from multiple sources in each venue …

digital wireless

Digital Wireless Systems in Field Recording: Still Royalty

admin Audio, Digital Media, Video Leave a Comment

Digital wireless microphone systems have become an invaluable resource in field audio recording. The times continue to change around how these systems work best. Today we will be covering more “tech talk” of the digital wireless world. We hope it gives you some clarity around the work that you may need to be done in that area. Digital Wireless Systems …

digital audio archiving

Digital Audio Archiving Strategies

David Litman Audio, Digital Media, Event Production, Recording Leave a Comment

In a “here now, gone tomorrow” world, sometimes you have digital audio content that you want to withstand the test of time. Archiving these files can be time-intensive, and require very specific gear. Today we will go over a recent foray into digital audio archiving, and our approaches to doing so. Digital Audio Archiving 101 Recently, I was asked to …

Audio Production

Quick Audio Pointers For Your Next Production

admin Audio Production, Digital Content, Digital Media, Integrated Marketing Leave a Comment

Poor audio quality can completely ruin every form of production – both live and studio. Imagine you hire the best speaker / lecturer / public figure in the world, and the path from their words to your ears is compromised.  You sacrifice some significant quality in what you try to provide to your audience. Your audience finds they pay more …

Integrated Marketing

Integrated Marketing Emerges From Music Industry Expatriots

admin Audio, Branding, Integration, Media, Social Media, Video Leave a Comment

Lynx | Digital Media Producers is a multimedia production and integrated marketing company based in Denver, Colorado. We offer integrated digital content solutions (audio, video, web design, social media, SEO, SEM, etc) to brands across multiple industries. Personally, I have been a musician and sound engineer by trade for several years, so how did I end up here? I have …