iPhone 7

iPhone 7: Headphone Jack-of-All-Trades?

admin Audio, Branding, Digital Media, Integration, Technology Leave a Comment

I count on the headphone jack on my (don’t mock me) iPhone 5S regularly. I’ve been that way with every cell phone I’ve owned for the last 10 years. Fundamentally, the headphone jack has been the easiest way to play music from my phone through a stereo. Few things are more critical during a late-night poker game or early morning …

What Does Apple Music Have to Do With Integrated Marketing?

admin Audio, blog, Business, Integration, Music Leave a Comment

Apple, Inc., one of the leading companies in the world, has built its brand on integration for decades. Once billed as “the underdog” in comparison to then-thriving Microsoft and its affiliates, Apple has built its image on providing devices and platforms that sport a “Swiss Army Knife” approach to integrated applications and software. Apple practically invented the digital music consumption …