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Exceptional web design, while looking simple, can be deceptively difficult to achieve. It requires creating structure that is usable, pleasing, delivers information, builds brand, is technically sound and is visually coherent.

In essence, good web design is finding the balance between form and function.  From a design standpoint, good web design needs to engage the viewer visually and emotionally. It needs to look great! From a functional standpoint, good web design needs to load quickly, navigate intuitively and deliver your message clearly. Interactivity, when required, needs to be logical and intelligent.

Lynx takes web design seriously.

There are numerous factors that affect how well a website is designed, both functionally and aesthetically.

Consistency is critical. Poorly designed websites don’t just look bad, they operate inefficiently. The Lynx design approach emphasizes consistency: this means that everything must be on point and matching–heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices, etc. Everything should be themed to make your design coherent on and between pages.

Looking professional is about a consistent design that powerfully reflects your brand.  Lynx is committed to representing your brand to your standards and specifications.  Our web designers will guide you through the process to ensure your website achieves all of this and more!


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