Public Relations gets a bad rap nowadays and in part, for good reason. It’s often perceived to be more about “spin” than substance.
At Lynx we get back to the roots of PR.
Ivy Lee and Edward Louis Bernays established the first definition of public relations in the early 1900s as “a management function, which tabulates public attitudes, defines the policies, procedures, and interests of an organization… followed by executing a program of action to earn public understanding and acceptance.”
This definition puts the focus on the root of the basic concept of public relations as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.” In short, Lynx creates content and strategies to enhance the public’s perception of your brand. Using our tools and expertise, we will help you effectively communicate your core values and message to the public.