Breckenridge Brewery needed a broadcast-quality video to be produced for their final event to be held at their outgoing Denver location, the 2014 Hootenanny. They intended to use this video for social media and organic search promotion of their coming location, and promote their largest event to date, the 2015 Hootenanny featuring Colorado favorite Leftover Salmon. This video needed to capture the story of the brand and the event, be engaging, and be succinct.
We took what could have easily been another generic marketing video, and instead created a compelling music video that showed people connecting with each other and enjoying themselves, and then connected that to the Breckenridge Brewery brand. The client successfully promoted their upcoming events and new location by sharing the video through various social media channels.