Social media is a critical marketing tool in the digital age. In this age, Facebook still leads the pack with 1.13 billion daily active users. If you’re reading this article, you most likely have a Facebook account as well. The question becomes: how do you use Facebook? How often do you use Facebook or social media in general? Are you being healthy about it, or is it a problem? Do you need to go on a social media diet? Let’s look at how to use Facebook responsibly.
What do you mean “responsible?”
I get it. The word “responsible” can strike fear in the hearts of those using something like Facebook to get away from responsibility. There are memes, videos, deals, events, updates, comment threads galore. All of these things are fundamentally entertaining.
If you’re like me, the ease of use of Facebook (especially on a mobile device) can be entrancing. I just keep scrolling…scrolling…scrolling…looking for the perfect place to write the perfect post. Sometimes, I may just want to leave the most on-point comment. The time ticks away. I push back my deadlines….
Wait, is that just me? I doubt it.
Time Doesn’t Hesitate
If you’re like me, you suddenly realize that you’ve been swiping up, down, left, right for 10…20…30 (?!) minutes. You look up. The sun is going down. You’ve just missed the last pocket of time to get to the bank for the day. What are you doing? Now you’re making yourself wrong. How can Facebook do this?
It’s not Facebook. It’s you. Facebook interaction makes you feel differently. On the business side alone, you have already posted all of your company’s events and you’re loving the comments pouring in. You love connecting with new customers. However, are you being responsible for your time? Are you getting sucked into ever-longer YouTube videos about your favorite musician or writer? Watch out!
Responsibility in this sense can be relative. Some people are not responsible for the way they say things to others (sharing). Others are not responsible for their finances (economic). Prominently, many people are simply not responsible for where their time goes, especially on social media. It’s time to take a look at how you’re using your time – you may want to get it back!
It’s not all bad – by a long shot.
The vital element of social media like Facebook lies is its ability to connect people. Facebook users regularly keep in touch – or altogether reconnect – with friends and family. According to Pew Research, “Roughly two-thirds (67%) of social media users say that staying in touch with current friends and family members is a major reason they use these social media sites like Facebook, Twitter, MySpace or LinkedIn.” There is a healthy balance to be had in this realm of social media usage.
Roughly two-thirds (67%) of social media users say that staying in touch with current friends and family members is a major reason they use these social media sites like Facebook, Twitter, MySpace or LinkedIn. – Pew Research
There are very simple approaches to managing your Facebook use responsibly. This handy list will get you started posting statuses responsibly. You may also want to know how much time you spend (waste?) on Facebook
Ultimately, it is up to you to moderate your Facebook usage. You just may not know how much of an impact that usage is having. Stay sharp, post more fun and funny stuff (because hey, life is short) and take note when your neck gets stiff. In fact, “Text neck”may be the new “Taco neck syndrome.”
Lynx | Digital Media Producers creates results-driven content and strategies to enhance your customer’s experience of your brand. Contact us today to see how we can responsibly increase the value of your brand through social media.