Content creation

Content Creation Inspiration: Where’d You Get That Idea?

admin Digital Content, Integrated Marketing, Video Production Leave a Comment

Brands have produced some monstrously creative videos over the last several years. But what makes a video creative? What imbues a video with a story, heart, connection, interest, and engagement? What makes a viewer swoon, even a little? Today we’re going to look at the earliest stages of content creation – inspiration. What inspired this inspiration? I had been sifting …

Video audience

Video Audience: Get Real.

admin Branding, Digital Content, Digital Marketing, Integration, SEO, Video Production Leave a Comment

Content is king. There, I said it up front, so you weren’t waiting to see if I would blindside you with it later. In integrated marketing, the statement “content is king” holds a lot of water – but not all of the water. You will benefit from getting savvy to timing, location, method, and audience.  These are just some of …

video production

Video Production: 3 Simple Location Lighting Tricks

admin Digital Production, Media, production, Video, Video Production, Videography Leave a Comment

I had the pleasure to produce a recent video shoot for a client working in the memory care sector of the healthcare industry. Her model employs customized playlists tailored to the tastes of memory care clients. Our role was to use high-quality video production and audio engineering techniques to capture moments with these clients and interviews with their families. These clips …

Video Streaming

Video Streaming vs. Video Conferencing

David Litman Digital Content, Digital Marketing, Video, Video Production, Webcasting 2 Comments

Confused about all the different options for integrating live video into your events? The number of options out there is staggering and growing every day, everything from video streaming to video conferencing. But as long as you are clear about what you are trying to accomplish, and what features are essential for you, it is not that hard to find …

Event Production

5 Cliffhanger Statements That May Ruin Your Next Event

admin Audio Engineering, Branding, Digital Marketing, Event Production, production, Video Production Leave a Comment

Are you the organizer or manager of an upcoming event? You likely already have 700 things you’re worrying about. You are also just as likely looking for any reason you can find to offload the tasks and subtasks at hand to any qualified candidate. But that can be the problem: is the candidate qualified, or is the solution? Today we …