digital media marketing

Video Marketing: How should I use videos to market myself?

admin Video Marketing Leave a Comment

“Use video to market yourself.” There, that was easy. I’ve saved you hours of searching. You’re welcome. Also, if you’re like me, you think that’s about all the Internet is good at saying. However, if you’re trying to find the best approaches to video marketing, you may want more details than that. Fear not, we’ve assembled a few experienced insights …

digital media marketing

Video Content Marketing: Increase Interaction Through Immersion

admin Digital Marketing, Integration, Video Marketing Leave a Comment

You’ve got some great new video(s) to put out on the Interwebs? Great! The leading companies, organizations, and brands on the web use video content in some capacity. The trend now continues to grow past simply producing and posting. Video content marketing is not simply displaying content to be shared. Video content marketing is the use of video to engage …

Engaging Video Content

Create Engaging Video Content. Please.

admin Business, Digital Content, Media, Video, Video Marketing Leave a Comment

I hate watching cheesy videos. I hate dealing with lame pop-up ads. I hate the list of “steamy” article advertisements at the bottom of major websites. I hate feeling like content creators are blatantly trying to cast a wide net of clickbait and prompt unnecessary eye rolls from me. I hate video content that is not engaging and drives me …

Creating Promotional Video That WORKS

admin Audio, Digital Content, Media, Solutions, Video, Video Marketing Leave a Comment

We recently finished creating a promotional video for the Denver, Colorado branch of Social Venture Partners. Executive Director Pat Landrum brought Lynx in to create video content for both their 2015 “Art of Philanthropy” event and for their website. Landrum was elated with the final videos, which combined content we had captured, brand graphics, and archival photos.  Today I’m going …

Why the best video marketing content isn’t what you think

admin Branding, Digital Content, Marketing, Video, Video Marketing Leave a Comment

There is no shortage of information on the value of content in marketing. Whether you are trying to draw attention to a product, a service, a cause, an event – whatever it is, there needs to be some “thing” or “way” (a medium) which draws that attention. That thing or way, aside from word-of-mouth, is some form of content. Today …