video editor

Video Editor: How To Be Creative (And Still Follow the Rules)

admin Business, Digital Content, Integration, Media, Video Leave a Comment

Sometimes all a video editor needs to do is follow the rules. A creative video editor can still work within rules while adding his or her own flair. A client can hand off all the media assets the editor needs and just give the editor a play-by-play log of the parts they want to use. This may seem pretty dry. However, you can still …

video production

Video Content Marketing: Turning Footage Into Multiple Videos

admin Digital Content, Integration, Media, production, Video Leave a Comment

Have you ever noticed that some videos just don’t get you? When I notice that, it annoys the crap out of me. I wrote recently about video audience. Today I will be looking at a few simple ways to create video content that emphasizes certain elements (that appeal to certain people) more than others – so your audience can feel like you …

Multi-camera video

Multi-camera Video Shoot Basics: Match It Up

admin Digital Content, Digital Media, Integration, post-production, Video, Videography Leave a Comment

In a world where anyone with a smartphone has a camera, and 64% of US adults own a smartphone, videos are now more readily available than ever. In the multimedia production industry, it’s now more important than ever to create videos that stand out. If you are not operating a large-scale production company, a few pieces of equipment may be …

video production

Video Production: 3 Simple Location Lighting Tricks

admin Digital Production, Media, production, Video, Video Production, Videography Leave a Comment

I had the pleasure to produce a recent video shoot for a client working in the memory care sector of the healthcare industry. Her model employs customized playlists tailored to the tastes of memory care clients. Our role was to use high-quality video production and audio engineering techniques to capture moments with these clients and interviews with their families. These clips …

digital wireless

Digital Wireless Systems in Field Recording: Still Royalty

admin Audio, Digital Media, Video Leave a Comment

Digital wireless microphone systems have become an invaluable resource in field audio recording. The times continue to change around how these systems work best. Today we will be covering more “tech talk” of the digital wireless world. We hope it gives you some clarity around the work that you may need to be done in that area. Digital Wireless Systems …

Video Streaming

Video Streaming vs. Video Conferencing

David Litman Digital Content, Digital Marketing, Video, Video Production, Webcasting 2 Comments

Confused about all the different options for integrating live video into your events? The number of options out there is staggering and growing every day, everything from video streaming to video conferencing. But as long as you are clear about what you are trying to accomplish, and what features are essential for you, it is not that hard to find …

Content Marketing

Content Marketing: I Know You Are, But ROI?

admin Branding, Business, Content Marketing, Integration, Social Media, Uncategorized, Video Leave a Comment

You can’t turn around without somebody somewhere trying to tell you about (or sell you on) content marketing. Creating content is one thing, but creating an effective content marketing strategy that grows, cultivates, and enhances your customers’ experience of your brand is a whole other beast – and one well worth tackling.  And even if you have your content marketing …

Shorter Promotional Video

You Need a Shorter Promotional Video. Here’s How.

admin Branding, Digital Content, Integration, Media, Promotional Video, Video Leave a Comment

You may have the best product or company this side of the Rio Grande, but come on, do you really need 15 minutes to convey that? Maybe, but what if you don’t need to say everything you think you should say in order to effectively reach your audience? What if less is indeed more when it comes to video marketing? …

Integrated Video Marketing

Video Marketing: Why Video Guys Should Care About Integration

admin Digital Content, Integrated Marketing, Integration, Media, Video Leave a Comment

It’s 2016, and I still hear people say things like “oh yeah, all we need is a good video and we’ll start getting seen.” Unfortunately, although content remains king, there is more to the kingdom than the throne. At this point in YouTube, even cat videos are competing with cat videos for attention. That’s why “video guys” can’t cut it …

Video Interview

Shooting Video Interviews That Actually Work

admin Digital Content, Integration, Video Leave a Comment

I’ve recently found that I love conducting video interviews. It turns out that doing an interview is WAY more fun than just rattling off “the right questions” behind a camera and hoping for “the right answers.” Shocking, I know. In fact, I now look forward to finding out more about each subject personally, bringing my own enthusiasm to the table …