video editor

Video Editor: How To Be Creative (And Still Follow the Rules)

admin Business, Digital Content, Integration, Media, Video Leave a Comment

Sometimes all a video editor needs to do is follow the rules. A creative video editor can still work within rules while adding his or her own flair. A client can hand off all the media assets the editor needs and just give the editor a play-by-play log of the parts they want to use. This may seem pretty dry. However, you can still …

video production

Video Content Marketing: Turning Footage Into Multiple Videos

admin Digital Content, Integration, Media, production, Video Leave a Comment

Have you ever noticed that some videos just don’t get you? When I notice that, it annoys the crap out of me. I wrote recently about video audience. Today I will be looking at a few simple ways to create video content that emphasizes certain elements (that appeal to certain people) more than others – so your audience can feel like you …

Audio Recording and Streaming: 2016 GALA Festival

admin Audio, Digital Content, Integration, Media Leave a Comment

This week, Lynx produced all of the audio recordings and streaming for the webcast of the 2016 GALA Chorus Festival. Our partners at StreamTek Productions produced the video capture and video stream for the event. These came from a variety of performances and interviews throughout the 5 days of the festival. Our task is to take the audio from multiple sources in each venue …

video production

Video Production: 3 Simple Location Lighting Tricks

admin Digital Production, Media, production, Video, Video Production, Videography Leave a Comment

I had the pleasure to produce a recent video shoot for a client working in the memory care sector of the healthcare industry. Her model employs customized playlists tailored to the tastes of memory care clients. Our role was to use high-quality video production and audio engineering techniques to capture moments with these clients and interviews with their families. These clips …

content marketing

Content Marketing: Muhammad Ali’s Legacy Still Lives

admin Branding, Content Marketing, Digital Content, Digital Media, Integration, Media, Social Media Leave a Comment

Yet another iconic figure passes away in the year 2016. The great boxer and activist Muhammad Ali died at age 74 on Friday, June 3. Right on cue, social media became flooded with photos of, and quotes from, the inspirational athlete. Words may be insufficient for dealing with the passing of important people in our lives. Memorializing the words of …

digital media marketing

Digital Media Marketing Means More Than Just a Website

admin Business, Digital Content, Integration, Media, Social Media Leave a Comment

It’s 2016 – do you know where your web presence is? It would be best found tied between several digital channels – social media, blogging, SEO, paid search, and of course, your website. So take a look – are you still running some archaic HTML site as your exclusive digital presence? Really? Are you exclusively listening to Backstreet Boys singles …

Shorter Promotional Video

You Need a Shorter Promotional Video. Here’s How.

admin Branding, Digital Content, Integration, Media, Promotional Video, Video Leave a Comment

You may have the best product or company this side of the Rio Grande, but come on, do you really need 15 minutes to convey that? Maybe, but what if you don’t need to say everything you think you should say in order to effectively reach your audience? What if less is indeed more when it comes to video marketing? …

Integrated Video Marketing

Video Marketing: Why Video Guys Should Care About Integration

admin Digital Content, Integrated Marketing, Integration, Media, Video Leave a Comment

It’s 2016, and I still hear people say things like “oh yeah, all we need is a good video and we’ll start getting seen.” Unfortunately, although content remains king, there is more to the kingdom than the throne. At this point in YouTube, even cat videos are competing with cat videos for attention. That’s why “video guys” can’t cut it …

Integrated Marketing

Integrated Marketing Emerges From Music Industry Expatriots

admin Audio, Branding, Integration, Media, Social Media, Video Leave a Comment

Lynx | Digital Media Producers is a multimedia production and integrated marketing company based in Denver, Colorado. We offer integrated digital content solutions (audio, video, web design, social media, SEO, SEM, etc) to brands across multiple industries. Personally, I have been a musician and sound engineer by trade for several years, so how did I end up here? I have …

Engaging Video Content

Create Engaging Video Content. Please.

admin Business, Digital Content, Media, Video, Video Marketing Leave a Comment

I hate watching cheesy videos. I hate dealing with lame pop-up ads. I hate the list of “steamy” article advertisements at the bottom of major websites. I hate feeling like content creators are blatantly trying to cast a wide net of clickbait and prompt unnecessary eye rolls from me. I hate video content that is not engaging and drives me …