email

8 Ways to do Email Better

admin Branding, Email, Integrated Marketing Leave a Comment

People around the world send over 215 billion emails to each other every day. Of course, that says nothing about the content or quality of each email. How many of them are just these three letters needed to thank someone and move along: Thx How many times a day/week/month do emails that simply pour out of your fingertips? In the …

big data

Big data: What do all those numbers mean for business?

admin Data Analytics, Integrated Marketing, SEO, Social Media Leave a Comment

Have you started to notice that what you see on Facebook is getting fairly…predictable? I don’t mean the topics – we’ve all seen some unpredictable stories recently. (Can we put a hold on the number of iconic musicians passing, please?!) I mean the type of post, the people / page’s posting, the frequency of posting, etc. How do we end …

integrated marketing

Integrated Marketing: Winning Formula for Modern Brands

admin Branding, Integrated Marketing Leave a Comment

Folks are still confused about the term “integrated marketing.” We focus on the integration of marketing channels and messaging of our clients and we produce content in service of that integration. Today, I want to make it easy to grab on to the nature and benefits of integrated marketing. Make integrated marketing work for you We recently began working with a …

Content creation

Content Creation Inspiration: Where’d You Get That Idea?

admin Digital Content, Integrated Marketing, Video Production Leave a Comment

Brands have produced some monstrously creative videos over the last several years. But what makes a video creative? What imbues a video with a story, heart, connection, interest, and engagement? What makes a viewer swoon, even a little? Today we’re going to look at the earliest stages of content creation – inspiration. What inspired this inspiration? I had been sifting …

Integrated Marketing: Grow Your Business In A Growing Business

admin Branding, Digital Content, Integrated Marketing, Integration, production, Social Media Leave a Comment

Lynx | Digital Media Producers has certainly come into its own this summer. As an integrated marketing and multimedia production business, we strive to elevate the brands we work with. We create HD videos that characterize the brands we work with and characterize Lynx. We develop websites that embody the brand values and creative vision of our clients. Lynx builds …

Audio Production

Quick Audio Pointers For Your Next Production

admin Audio Production, Digital Content, Digital Media, Integrated Marketing Leave a Comment

Poor audio quality can completely ruin every form of production – both live and studio. Imagine you hire the best speaker / lecturer / public figure in the world, and the path from their words to your ears is compromised.  You sacrifice some significant quality in what you try to provide to your audience. Your audience finds they pay more …

Integrated Video Marketing

Video Marketing: Why Video Guys Should Care About Integration

admin Digital Content, Integrated Marketing, Integration, Media, Video Leave a Comment

It’s 2016, and I still hear people say things like “oh yeah, all we need is a good video and we’ll start getting seen.” Unfortunately, although content remains king, there is more to the kingdom than the throne. At this point in YouTube, even cat videos are competing with cat videos for attention. That’s why “video guys” can’t cut it …

digital marketing

Digital Marketing That Really Grinds My Gears

admin Branding, Digital Content, Integrated Marketing, Integration, Social Media Leave a Comment

Some approaches to marketing just rub me the wrong way no matter what. Not every attempt at digital marketing is successful, and not all channels are created equal for every brand. Today I’m going to poke at a few approaches that are very difficult to use well – and sometimes just outright terrible. Dear frustrating marketers, How dare you overuse e-mail subscriptions, pop-up …

Integrated Marketing Solutions

10 Integrated Marketing Solutions from KBIS 2016

admin Branding, Business, Digital Content, Digital Marketing, Digital Media, Integrated Marketing, Integration, Marketing, Social Media, Solutions, Strategy Leave a Comment

This month, Lynx offered a presentation on integrated marketing solutions at the 2016 Kitchen and Bath Showcase (KBIS) in Las Vegas, NV. The title: “The Top 10 Integration Solutions to Enhance Your Customers’ Experience of your Brand.” This conference and showcase had been combined with the International Builder’s Showcase (IBS) for an epic excursion into the heart of the industry. …

Integrated Marketing

Integrated Marketing – New Playground For Effective Engagement

admin Branding, Business, Digital Content, Digital Marketing, Event Marketing, Integrated Marketing Leave a Comment

Have you ever asked yourself something like “Why in the world is ‘integrated marketing’ a good idea?” Considering you are reading this article, and barring that it is an accident that you’re here, my guess is you’ve had a thought like that. With many different marketing channels to pursue, learn, and bring together, integrated marketing can look like a daunting …