Social Media: Challenging But Critical Form of Marketing

David Litman Digital Marketing, Social Media Leave a Comment

I personally don’t care for social media. As a partner in a digital marketing agency, this is a bit frightening to admit. If you’re part of the ‘baby-boomer’ generation like me (born between 1946-1964) you might have a similar reaction to the overwhelming multitude of social media platforms that seem to be proliferating almost daily. For some of us, social …

digital media marketing

Video Content Marketing: Increase Interaction Through Immersion

admin Digital Marketing, Integration, Video Marketing Leave a Comment

You’ve got some great new video(s) to put out on the Interwebs? Great! The leading companies, organizations, and brands on the web use video content in some capacity. The trend now continues to grow past simply producing and posting. Video content marketing is not simply displaying content to be shared. Video content marketing is the use of video to engage …

Video audience

Video Audience: Get Real.

admin Branding, Digital Content, Digital Marketing, Integration, SEO, Video Production Leave a Comment

Content is king. There, I said it up front, so you weren’t waiting to see if I would blindside you with it later. In integrated marketing, the statement “content is king” holds a lot of water – but not all of the water. You will benefit from getting savvy to timing, location, method, and audience.  These are just some of …

digital media marketing

Productivity: This Freakonomics podcast May Save your Life

admin Branding, Consulting, Development, Digital Marketing, Productivity Leave a Comment

On the most recent Freakonomics podcast, host Stephen Dubner interviews author, teacher, and human guinea pig Tim Ferriss. The name Tim Ferriss has become deeply intertwined with the ongoing conversation about increased productivity and effectiveness in life. He’s the author of all those “4 Hour X” books I’m sure you’ve heard about, wondered about, and may be skeptical of. What …

Video Streaming

Video Streaming vs. Video Conferencing

David Litman Digital Content, Digital Marketing, Video, Video Production, Webcasting 2 Comments

Confused about all the different options for integrating live video into your events? The number of options out there is staggering and growing every day, everything from video streaming to video conferencing. But as long as you are clear about what you are trying to accomplish, and what features are essential for you, it is not that hard to find …

Event Production

5 Cliffhanger Statements That May Ruin Your Next Event

admin Audio Engineering, Branding, Digital Marketing, Event Production, production, Video Production Leave a Comment

Are you the organizer or manager of an upcoming event? You likely already have 700 things you’re worrying about. You are also just as likely looking for any reason you can find to offload the tasks and subtasks at hand to any qualified candidate. But that can be the problem: is the candidate qualified, or is the solution? Today we …

Integrated Marketing Solutions

10 Integrated Marketing Solutions from KBIS 2016

admin Branding, Business, Digital Content, Digital Marketing, Digital Media, Integrated Marketing, Integration, Marketing, Social Media, Solutions, Strategy Leave a Comment

This month, Lynx offered a presentation on integrated marketing solutions at the 2016 Kitchen and Bath Showcase (KBIS) in Las Vegas, NV. The title: “The Top 10 Integration Solutions to Enhance Your Customers’ Experience of your Brand.” This conference and showcase had been combined with the International Builder’s Showcase (IBS) for an epic excursion into the heart of the industry. …

Mobile Web

The Great Mobile Web Takeover of 2016

admin Digital Content, Digital Marketing, Mobile Web, Responsive Design, Web Design Leave a Comment

If your website isn’t “mobile-friendly,” it may as well just…disappear. According to Forbes contributor (and all-around SEO guru) Jayson DeMers, all signs point to the primacy of mobile web in 2016. The not-so-subtle “Mobilegeddon” of Google, which has begun to show diminished search rankings of websites that are not optimized for mobile. What does this mean for you? What does …

Integrated Marketing

Integrated Marketing – New Playground For Effective Engagement

admin Branding, Business, Digital Content, Digital Marketing, Event Marketing, Integrated Marketing Leave a Comment

Have you ever asked yourself something like “Why in the world is ‘integrated marketing’ a good idea?” Considering you are reading this article, and barring that it is an accident that you’re here, my guess is you’ve had a thought like that. With many different marketing channels to pursue, learn, and bring together, integrated marketing can look like a daunting …

Michael Ryan | Director of Design & Web Development

admin Development, Digital Design, Digital Marketing

As Director of Design & Web Development, Michael has developed an extensive rolodex of clients by creating, designing, & developing cutting edge digital content on their behalf. His goal is to create content that “wows” customers and helps companies achieve their goals. His  mastery of analytics is coupled with unique approaches to social media, branding and marketing. This strategy empowers …