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Insights on Client Relations from Monitor World

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For over 3 years, I have had the privilege of being a sound engineer at two of Colorado’s premiere music venues: The Fox Theatre and the Boulder Theater.  Both located in Boulder, Colorado.  I am primarily what’s called a “monitor engineer.”  My job is to ensure that the artist(s) that are performing are able to hear what they need to hear …

Why to Hire a Video Production Team for your Event

admin Audio, Business, Communication, Conferences, Digital Content, Video, Webcasting Leave a Comment

The choice to hire a production team to film your next event is becoming more pressing – and more promising – as we start to look forward into 2016. The option to either webcast (stream) your live event, or just capture live and edit the video footage, is in mind in almost any conversation about a company’s digital presence. With …

Colbert Keeps Brand Alive in Continuation of Late Show Legacy

Keeping the Colbert Brand Alive on “The Late Show”

admin blog, Communication, Digital Content, Graphic, Integration, Marketing, Media, Social Media, Uncategorized, Video Leave a Comment

I simply adore Stephen Colbert’s public persona.  I don’t know the guy, but I feel the level of engagement and entertainment the man has demonstrated in both his former “The Colbert Report” show character and his new role as the host of “The Late Show with Stephen Colbert” is marvelous.  Colbert can jump from absurd to poignant on a dime. …

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Enjoy the New iPhone 6S with the Über of e-Commerce

admin Branding, Business, Communication, Digital Content, Integration, Marketing, Media, photography, Social Media, Solutions, Video Leave a Comment

“Our product is a person who delivers an amazing experience.” Enjoy what? Who is the new name on the tech market sporting contract employees, personalized schedules, and outshining an old model of its industry with more personal connections and service ? It’s not Über, but it’s close. Picking up in the e-commerce world where Über’s service model has taken the …

AIM Away Message – The Original “Status Update”

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Sometimes, you’ve just got to remember your roots. Before the social media maelstrom of today, there were but a handful of real-time messaging applications to keep up with friends, family, and colleagues. My preference was AOL Instant Messenger (AIM), a standalone application that was extracted from America Online’s proprietary internet browsing software. At the time I began using AIM, I …

How to Tell Your Brand’s Story Better Than Ever

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No matter the endeavor, Henry Rowland, Director of Creative for Lynx, is always asking “Where’s the story?” Regardless of the medium, humans want to know the story, be involved in the story, and ultimately see the story succeed. At Lynx, we provide this kind of storytelling through photography that tells the story of a couple’s wedding, rather than just shows pictures …

3 Questions to Ask If Your Organization Is Using Digital Content Right

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Invariably, when any audio/video change comes to a community-based (and largely committee-run) organization like a church, the person viewed to have the most “tech” experience ends up shouldering the bulk of the implementation of this planned change. The person may be a certified electrician, a computer whiz, or a musician with a home studio. Whatever it is, if it even …

How To Make Your Email Stand Out

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Last week I lauded Slack as a crucial alternative to the wild ineffectiveness of internal and team communication. However, this week I want to point out some amazing statistics about the usefulness of e-mail in B2B and B2C interactions. Lynx focuses on your customers’ experience of your brand, and email is still a dynamic environment where that happens often. Let’s …

The #1 App to Stop Wasteful Communication in your Company

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Organization and workflow can be enough of an issue when everyone is in-office, and the challenge is even more apparent from separate locations.Since we began, the partners/producers here at Lynx have worked remotely from one another. To manage that, we have built our workflow, financial administration, and communication around several core applications, with a focus on transparency (between partners and …

The Wisdom of 37 Years In Marketing

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I am largely not a shy person when traveling, and my recent flight from Denver, CO to Madison, WI was no different. I had the pleasure of meeting and chatting with Midwest born-and-bred Al Zielke. We were seated beside each other in the exit row, and I believe my ice-breaker line to him was “Well I hope you and I don’t …