Client Relations: Think Outside the Box to Delight Your Clients

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Your clients want to work with vendors/partners/brands that make them happy. You also deserve to work with clients who make you happy. Happiness is a lasting sense in business relationships, but that sense does not come all at once. Happiness comes from a series of actions and interactions. Today we’re going to look at a specific kind of interaction: delight. …

video editor

Video Editor: How To Be Creative (And Still Follow the Rules)

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Sometimes all a video editor needs to do is follow the rules. A creative video editor can still work within rules while adding his or her own flair. A client can hand off all the media assets the editor needs and just give the editor a play-by-play log of the parts they want to use. This may seem pretty dry. However, you can still …

Microphone technique

Microphone Technique: 3 Rules to Best Address your Public

admin Audio Production, Business, Event Production, Integration Leave a Comment

In our 40+ years of experience in audio production, Lynx partners have provided sound engineering for thousands of events. It’s our job to ensure quality audio is delivered I’ve noticed a familiar theme among many large speaking events and conferences – not everyone is familiar with using microphones properly when speaking. It can even be downright daunting once you realize …

Content Marketing

Content Marketing: I Know You Are, But ROI?

admin Branding, Business, Content Marketing, Integration, Social Media, Uncategorized, Video Leave a Comment

You can’t turn around without somebody somewhere trying to tell you about (or sell you on) content marketing. Creating content is one thing, but creating an effective content marketing strategy that grows, cultivates, and enhances your customers’ experience of your brand is a whole other beast – and one well worth tackling.  And even if you have your content marketing …

digital media marketing

Digital Media Marketing Means More Than Just a Website

admin Business, Digital Content, Integration, Media, Social Media Leave a Comment

It’s 2016 – do you know where your web presence is? It would be best found tied between several digital channels – social media, blogging, SEO, paid search, and of course, your website. So take a look – are you still running some archaic HTML site as your exclusive digital presence? Really? Are you exclusively listening to Backstreet Boys singles …

Productive Marketing

Productive Marketing = Not Doing It All Yourself

admin Branding, Business, Digital Content, Marketing, outsource, Productivity, Social Media Leave a Comment

I have spent most of my life wanting to find better ways to relax more often. These days, I am a partner in a multimedia production and integrated marketing company. To achieve my goals of relaxing more, I either have to pretend that all of the things I should do can wait (an inevitably terrible move) or find ways to …

Engaging Video Content

Create Engaging Video Content. Please.

admin Business, Digital Content, Media, Video, Video Marketing Leave a Comment

I hate watching cheesy videos. I hate dealing with lame pop-up ads. I hate the list of “steamy” article advertisements at the bottom of major websites. I hate feeling like content creators are blatantly trying to cast a wide net of clickbait and prompt unnecessary eye rolls from me. I hate video content that is not engaging and drives me …

Integrated Marketing Solutions

10 Integrated Marketing Solutions from KBIS 2016

admin Branding, Business, Digital Content, Digital Marketing, Digital Media, Integrated Marketing, Integration, Marketing, Social Media, Solutions, Strategy Leave a Comment

This month, Lynx offered a presentation on integrated marketing solutions at the 2016 Kitchen and Bath Showcase (KBIS) in Las Vegas, NV. The title: “The Top 10 Integration Solutions to Enhance Your Customers’ Experience of your Brand.” This conference and showcase had been combined with the International Builder’s Showcase (IBS) for an epic excursion into the heart of the industry. …

Integrated Marketing

Integrated Marketing – New Playground For Effective Engagement

admin Branding, Business, Digital Content, Digital Marketing, Event Marketing, Integrated Marketing Leave a Comment

Have you ever asked yourself something like “Why in the world is ‘integrated marketing’ a good idea?” Considering you are reading this article, and barring that it is an accident that you’re here, my guess is you’ve had a thought like that. With many different marketing channels to pursue, learn, and bring together, integrated marketing can look like a daunting …

Shure Monitor Image

Insights on Client Relations from Monitor World

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For over 3 years, I have had the privilege of being a sound engineer at two of Colorado’s premiere music venues: The Fox Theatre and the Boulder Theater.  Both located in Boulder, Colorado.  I am primarily what’s called a “monitor engineer.”  My job is to ensure that the artist(s) that are performing are able to hear what they need to hear …