Podcast

Is a Podcast Right for Your Marketing Strategy? 5 Key Questions

David Litman Audio Production, Branding, Content Marketing, Creative Content, Podcast Leave a Comment

It seems like there are a lot of people jumping into producing a podcast lately. And for good reason! According to the 2016 ‘Podcast Report’ from Edison Research, listenership for podcasts has been steadily increasing, especially among younger demographics. This report estimates that 57 million Americans listen to podcasts on a regular basis. There are approximately 250,000 active podcasts for …

email

8 Ways to do Email Better

admin Branding, Email, Integrated Marketing Leave a Comment

People around the world send over 215 billion emails to each other every day. Of course, that says nothing about the content or quality of each email. How many of them are just these three letters needed to thank someone and move along: Thx How many times a day/week/month do emails that simply pour out of your fingertips? In the …

integrated marketing

Integrated Marketing: Winning Formula for Modern Brands

admin Branding, Integrated Marketing Leave a Comment

Folks are still confused about the term “integrated marketing.” We focus on the integration of marketing channels and messaging of our clients and we produce content in service of that integration. Today, I want to make it easy to grab on to the nature and benefits of integrated marketing. Make integrated marketing work for you We recently began working with a …

target audience

Target Audience: 5 Important Lessons From the 2016 US Election

admin Branding, Content Marketing, Integration Leave a Comment

Just when you thought you could turn off the political talk, even an integrated marketing and multimedia production company blog jumps back into the fray. Don’t worry, I know politics don’t make for good table talk. Today I want to underline 5 lessons I learned about addressing your target audience from the events leading up to the election, the day …

customer relationship

Customer Relationship: Your Greatest Asset

admin Branding, Customer Service, Integration, Public Relations Leave a Comment

I’ve been thinking about relationships a lot recently. I don’t just mean the kind that we think of when we say “in a relationship” on social media platforms. I mean relationships with time, with your workload, with our own creativity and with people in general. Some of the most important relationships you can cultivate in your brand is with people – …

multimedia production

Multimedia Production or Marketing: What Comes First?

admin Branding, Digital Content, Integration, Multimedia Production, Social Media Leave a Comment

If you’re like me (a human being), you probably like cool things. One great way to share cool things is through creating (or just posting) new multimedia. Multimedia – which is simply a combination of “multiple mediums,” is the primary vehicle for sharing stories and messages anymore.  At a pretty high level, anything stated, articulated or otherwise made apparent to …

iPhone 7

iPhone 7: Headphone Jack-of-All-Trades?

admin Audio, Branding, Digital Media, Integration, Technology Leave a Comment

I count on the headphone jack on my (don’t mock me) iPhone 5S regularly. I’ve been that way with every cell phone I’ve owned for the last 10 years. Fundamentally, the headphone jack has been the easiest way to play music from my phone through a stereo. Few things are more critical during a late-night poker game or early morning …

Integrated Marketing: Grow Your Business In A Growing Business

admin Branding, Digital Content, Integrated Marketing, Integration, production, Social Media Leave a Comment

Lynx | Digital Media Producers has certainly come into its own this summer. As an integrated marketing and multimedia production business, we strive to elevate the brands we work with. We create HD videos that characterize the brands we work with and characterize Lynx. We develop websites that embody the brand values and creative vision of our clients. Lynx builds …

content creation

Content Creation in the Big Sunrise Dome at Arise Festival

admin Branding, Content Creation, Content Creator, Content Marketing, Digital Content, Digital Video, Integration Leave a Comment

This last weekend, I was joined by Lynx partner Dave “Pepé” Litman in coordinating and producing the programming on the Big Sunrise Dome stage of the 4th annual Arise Music Festival. The festival features incredible music, art, yoga, discussion, and other avenues of conscious participation. This was the 4th anniversary of the festival itself. Additionally, it was the 4th anniversary …

Video audience

Video Audience: Get Real.

admin Branding, Digital Content, Digital Marketing, Integration, SEO, Video Production Leave a Comment

Content is king. There, I said it up front, so you weren’t waiting to see if I would blindside you with it later. In integrated marketing, the statement “content is king” holds a lot of water – but not all of the water. You will benefit from getting savvy to timing, location, method, and audience.  These are just some of …