video editor

Video Editor: How To Be Creative (And Still Follow the Rules)

admin Business, Digital Content, Integration, Media, Video Leave a Comment

Sometimes all a video editor needs to do is follow the rules. A creative video editor can still work within rules while adding his or her own flair. A client can hand off all the media assets the editor needs and just give the editor a play-by-play log of the parts they want to use. This may seem pretty dry. However, you can still …

Content marketing

Content Marketing: Never Do These 5 Things

admin Content Marketing, Digital Content, Integration, Social Media Leave a Comment

There are so many “do these things” posts out on the Interwebs. I make them, you’ve probably made them, and Google is full of them. Today I want to caution you about the content marketing activities that people are taking that just make me want to slap my forehead. Content Marketing Faux Pas Just post a video whenever There are …

content creation

Content Creation in the Big Sunrise Dome at Arise Festival

admin Branding, Content Creation, Content Creator, Content Marketing, Digital Content, Digital Video, Integration Leave a Comment

This last weekend, I was joined by Lynx partner Dave “Pepé” Litman in coordinating and producing the programming on the Big Sunrise Dome stage of the 4th annual Arise Music Festival. The festival features incredible music, art, yoga, discussion, and other avenues of conscious participation. This was the 4th anniversary of the festival itself. Additionally, it was the 4th anniversary …

video production

Video Content Marketing: Turning Footage Into Multiple Videos

admin Digital Content, Integration, Media, production, Video Leave a Comment

Have you ever noticed that some videos just don’t get you? When I notice that, it annoys the crap out of me. I wrote recently about video audience. Today I will be looking at a few simple ways to create video content that emphasizes certain elements (that appeal to certain people) more than others – so your audience can feel like you …

Video audience

Video Audience: Get Real.

admin Branding, Digital Content, Digital Marketing, Integration, SEO, Video Production Leave a Comment

Content is king. There, I said it up front, so you weren’t waiting to see if I would blindside you with it later. In integrated marketing, the statement “content is king” holds a lot of water – but not all of the water. You will benefit from getting savvy to timing, location, method, and audience.  These are just some of …

Music selection

Music Selection for Video Content: More to Consider

admin Audio, Digital Content, Integration, Music, Video Content Leave a Comment

At some point, it doesn’t matter how good your video quality and script writing gets if your background music – the glue between all the shots – is anything short of a perfect fit.  In all of this great writing, music takes a larger front seat than it may appear at first glance. Let’s look at elements of music selection …

Video camera operator

Music Webcasting – What Does it Take to Get it Right?

David Litman Audio, Digital Content, Integration, Music, Uncategorized, Webcasting Leave a Comment

If you are planning music webcasting of a live performance, the quality of the audio is CRITICAL. Many video producers relegate audio to a secondary status, especially in their pre-production planning. This may work out for ordinary video production where things can be ‘fixed in the mix’ in post-production. However, there is simply no room for error during a music …

Live Sound Production

Social Media Engagement Overview

admin Branding, Digital Content, Integration, Social Media Leave a Comment

It’s nearly impossible to avoid Facebook, Twitter, Pinterest, and the gamut of other social media platforms that vary in popularity these days. Because of this, if you’re not asking about social media, you’re probably answering. And either way – you’re hoping the answers are…RIGHT! Below is an overview of critical elements involved in effective social media engagement, broken into 5 …

Microphone technique

Microphone Technique: 3 Rules to Best Address your Public

admin Audio Production, Business, Event Production, Integration Leave a Comment

In our 40+ years of experience in audio production, Lynx partners have provided sound engineering for thousands of events. It’s our job to ensure quality audio is delivered I’ve noticed a familiar theme among many large speaking events and conferences – not everyone is familiar with using microphones properly when speaking. It can even be downright daunting once you realize …

Multi-camera video

Multi-camera Video Shoot Basics: Match It Up

admin Digital Content, Digital Media, Integration, post-production, Video, Videography Leave a Comment

In a world where anyone with a smartphone has a camera, and 64% of US adults own a smartphone, videos are now more readily available than ever. In the multimedia production industry, it’s now more important than ever to create videos that stand out. If you are not operating a large-scale production company, a few pieces of equipment may be …